Toyota’s future design theme will be influenced by 2010 Prius
Wednesday, May 20th, 2009
Wondering where Toyota’s future design theme is headed? Just take a look at the 2010 Toyota Prius. According to Toyota’s global design chief Wahei Hirai, the third-generation Prius provides a look at the futuristic styling and carries many new design elements that will be adopted on upcoming models.
Hirai says to look out for sharply creased corners, a lowered grille, a more forward placement of the Toyota badge and styling that calls for “free-form geometrics.”
“Prius is a showcase. We can try many design cues here first,” Hirai told Automotive News at Toyota’s design studio. “This has to be symbolic.”
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