Chrysler seeks to quadruple overseas sales
Friday, November 6th, 2009
Chrysler announced earlier this week that it wants sales outside North America to hit around 500,000 units by 2014, a large step up from the 144,000 vehicles it anticipates selling overseas this year.
By the end of 2009, Chrysler expects its sales outside of North America to account for about 11 percent of its total market. The automaker says it is aiming for a figure just below 20 percent in the near future.
The automaker will undoubtedly benefit from a stronger distribution network in Europe and South America thanks to its tie-up with Fiat. The Italian manufacturer is also planning to assemble Fiat and Lancia-based vehicles using a Chrysler badge for consumption in certain foreign markets. Smaller vehicles will be Fiat-engineered, while larger vehicles will continue to ride on platforms developed by Chrysler in Michigan.
Currently, most Chrysler-badged products sold overseas are nearly identical to their counterparts sold in North America.
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