Advanced Autozone

The BMW Group once again improved sales volumes substantially in February of this year. A total of 91,758 BMW, MINI and Rolls-Royce automobiles were delivered to customers (prev. yr. 80,474) – representing an increase of 14.0%. The figure for the year to the end of February was 173,911 units – 15.3% higher than the previous year (150,893).

Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “After a substantial increase in January, sales year on year were significantly higher as well in February. Last month we saw growth in Asia, in particular, but we also made gains in many markets in Europe, Africa and the Americas. In key sales markets such as the US, the automotive sector is also showing encouraging signs of a gradual recovery.“ Almost all markets are experiencing a definite upturn. In the US, the BMW brand was the segment leader in February with growth of 16.3%. In Germany, the BMW Group managed to increase volumes by 6.8% despite the downward market trend. In China, the company sold 96.7% more vehicles in the month under review.
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In recognition of excellence displayed consistently throughout the year, Motorline BMW and Jeff Tracy BMW have been announced as exclusive winners of the prestigious BMW Dealer of the Year Award for 2009.

Acknowledged as the pinnacle of BMW awards amongst the dealer network, the coveted BMW trophy is underpinned by exemplary customer service, professionalism and all-round performance.

This is the second time in 3 years Motorline BMW has been awarded Metropolitan Dealer of the Year, previously winning the accolade in 2007. The South East Queensland dealer opened its doors over 12 years ago and offers an impressive facility spread over three separate buildings, including its own BMW Accredited Bodyshop and fully licensed bistro.

Jeff Tracy BMW, located in Shepparton Victoria, was recognised as the nations best Rural Dealer, adding its fifth BMW Dealer of the Year Award.

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BMW Group Australia announced today that BADJAR Ogilvy has been confirmed as the company’s creative agency, following a creative review process which began last year.

BADJAR Ogilvy, which has been BMW’s creative partner for over 10 years, will be responsible for above the line activities for BMW in Australia.

In addition, the agency has also picked up below the line, digital and dealer advertising.

BMW Group Australia General Manager of Marketing, Tom Noble, thanked all of the agencies who took part in the creative pitch and welcomed the extended partnership with BADJAR Ogilvy.

“BMW is delighted to extend the long term and successful partnership with BADJAR Ogilvy,” he said.

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Australia’s best-selling luxury Sports Activity Vehicle – for the past seven years running – will receive a mid-life makeover in June to further strengthen its supremacy.

The new BMW X5 will be more powerful, more efficient and more luxurious, raising the bar again in the luxury SUV segment and ensuring BMW remains the benchmark.
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If 555-hp from the 4.4L twin-turbo BMW X6 M and X5 M wasn’t enough for you, Lumma has something very interesting in store for you at the 2010 Geneva Motor Show.
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