Here’s a sentence you might not have expected: Buick is planning a major social media offensive for the 2011 Regal sedan.
Sales of the revamped Regal began last month, and in July, Buick will start marketing the sedan in earnest. Shortly after the traditional onslaught of print, broadcast, and outdoor advertising rolls out, the brand will launch a promotional website called “Buick’s Moment of Truth”. That site will host video reviews of the Buick posted by everyday consumers, and in an interesting move, John Schwegman, head of marketing for Buick-GMC, insists that the company won’t filter out negative chatter: the site is intended to be a “warts and all” look at the Regal. Schwegman says that idea has gone over very well in pre-launch testing: “It came across as a very positive thing to be that open and that transparent in an age that people are mad at bailouts, people are mad at big corporate America.” And as a bailout baby itself, Buick should know a little something about that.
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General Motors announced today that it is voluntarily conducting a safety recall for 2009-2010 models of the Lambda based crossovers including the Chevrolet Traverse, Buick Enclave, GMC Acadia and the late Saturn Outlook. The recall is being made to inspect second-row safety belts for damage that in rare cases could make an occupant think the belt is properly latched when it isn’t.
