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Buick

GM recalling over 200,000 crossovers to fix second-row seat belts

General Motors announced today that it is voluntarily conducting a safety recall for 2009-2010 models of the Lambda based crossovers including the Chevrolet Traverse, Buick Enclave, GMC Acadia and the late Saturn Outlook. The recall is being made to inspect second-row safety belts for damage that in rare cases could make an occupant think the belt is properly latched when it isn’t.
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Buick

Buick Prepares For The Slings And Arrows Of Social Media

Buick Prepares For The Slings And Arrows Of Social MediaHere’s a sentence you might not have expected: Buick is planning a major social media offensive for the 2011 Regal sedan.

Sales of the revamped Regal began last month, and in July, Buick will start marketing the sedan in earnest. Shortly after the traditional onslaught of print, broadcast, and outdoor advertising rolls out, the brand will launch a promotional website called “Buick’s Moment of Truth”. That site will host video reviews of the Buick posted by everyday consumers, and in an interesting move, John Schwegman, head of marketing for Buick-GMC, insists that the company won’t filter out negative chatter: the site is intended to be a “warts and all” look at the Regal. Schwegman says that idea has gone over very well in pre-launch testing: “It came across as a very positive thing to be that open and that transparent in an age that people are mad at bailouts, people are mad at big corporate America.” And as a bailout baby itself, Buick should know a little something about that.

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Buick

Unmasked: 2013 Buick Excelle

Buick first teased its upcoming Excelle sedan at the 2009 Los Angeles Motor Show, but the premium compact has been fully revealed via a new set of spy pictures. The Buick Excelle sedan is expected to make its official debut later this month at the Beijing auto show.

Slotting beneath the Regal in Buick’s lineup, the new compact sedan will be based on General Motor’s Delta II architecture, the very same that will underpin the Chevrolet Cruze and Volt. From the spy photos we can clearly see the new model will sport the signature Buick waterfall grille, expressive headlights inspired by the Regal and hood-mounted portholes.
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Buick

2010 Buick LaCrosse with 2.4L Ecotec starts at $26,995

General Motors announced today that its new 2010 Buick LaCrosse is now available with a fuel-efficient, direct injected Ecotec 2.4L 4-cylinder. The Ecotec 2.4L makes 182-hp with a maximum torque of 172 lb-ft.

“As Buick continues its transformation, new products like the 2.4L-powered LaCrosse CX are helping us reach all-new customers,” said Craig Bierley, Buick’s product marketing director. “It gives them a fuel-efficient option that’s simply not available with the competition.”

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Buick

Report: GM considering flagship Buick coupe

buick-logoBuick is in the midst of a major product renaissance that has put the automaker back on the map thanks to a myriad of fresh designs. Now, a Buick executive is suggesting that Buick may enter the coupe-making arena as well to help make the brand more youthful.
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