Advanced Autozone

Ford has officially restarted its social media engine with the launch of its second chapter of the Fiesta Movement. This time around Ford turned to 20 teams of two agents to help manage, direct and inspire product launch advertising in each of 16 major cities across the U.S.

Ford’s original Fiesta Movement was a social media campaign that put 100 Euro-spec 2009 Ford Fiestas in the hands of individuals selected for their ability to create buzz in various social media outlets.

Each month the agents were given a task based on the month’s assigned theme, and then they created a “mission” video to document their experiences. Ford’s major risk with the program was that it made it explicitly clear that all 100 agents were not being censored in any way, allowing them to take issue with the vehicles in their reporting to the public.
Read the rest of this entry »

America is in the midst of a two-front war – on one hand there is a strong push for smaller, more fuel efficient cars, and on the other there is a resurgence of high-powered muscle cars. Americans haven’t enjoyed such a strong selection of high-horsepower engines since the muscle car wars of the mid-to-late 1960s.

The table was set

2009 was a year to rejoice for muscle car fans as America watched the return of the Camaro re-ignite the passionate debate between Chevy and Ford fans of whose muscle car reigned supreme. Of course, Dodge was not to be forgotten as its Challenger jumped into the ring with the most horsepower in the class.
Read the rest of this entry »

Ford of Britain has announced the appointment of Steve Clary as its new commercial vehicles director, effective 1st March.

Steve Clary was the rental, remarketing and direct sales manager, Ford of Britain, from 2005 and went on to become district manager, for the north. Prior to his new appointment he was district manager for the West of Britain, where he was responsible for the car sales activities of the 158 dealers in the region.

Ford is Britain’s best-selling commercial vehicle (CV) brand and last year took over 24 per cent of the CV market. In a challenging market new models such as the ECOnetic Transit and ECOnetic FiestaVan, will play an important role in maintaining Ford’s competitive position. The Ford Transit remains Britain’s best-selling van and it will celebrate its 45th birthday this summer.

Read the rest of this entry »

Earlier today, FoMoCo unveiled the 2011 Ford Edge, the first Ford model in North America to get the company’s new 2.0L EcoBoost I-4 powertrain. During the unveiling at the 2010 Chicago Auto Show, Ford said that the upcoming 2011 Ford Explorer will also get the 4-banger EcoBoost when it goes on sale later this year.
Read the rest of this entry »

Ford’s latest marketing campaign offers savings of up to £5,000 on its 10 most popular models this Spring to boost sales in the critical plate-change month of March.

Eight Ford Zetecs, from Ka to Galaxy, as well as Ka Studio and Kuga Titanium are now available with substantial savings off the Ford list price.
Read the rest of this entry »