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The 2010 Geneva Motor Show sees Hyundai Motor Company reveal its latest line up of Blue Drive™ models, led by the dramatic ‘i-flow’ concept vehicle which carries forward the company’s evocative new design architecture language, ‘fluidic sculpture’.

i-flow’s dynamic, elegant lines not only portray a futuristic silhouette, but also contribute to exceptional aerodynamics. Sporting intentions are emphasised through radical ideas, such as the arch-like roofline and streamlined front, which are supported by innovative active aero elements, such as the adaptive front spoiler and side rocker blades. A boat-tail shape and kick-up lines force the airflow to separate at the rear of the vehicle, leading to an impressive aerodynamic drag coefficient of just 0.25 Cd.

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As well as publishing a second photograph of the Geneva-bound i-Flow concept car, Hyundai also released new information on its sport saloon study that is said to hint at a future Ford Mondeo rivaling, D-segment mid-size sedan.

The European penned i-Flow features all the typical design cues of the new Hyundai style with the company claiming a drag coefficient of only 0.25Cd.

Equally important, the concept study is the first ever Hyundai model to feature a diesel-electric hybrid powetrain. Previous reports stated that the Hyundai-Kia Group plans to have such a hybrid system on the road by 2012.

In the i-Flow, Hyundai has used its new 1.7-liter “U2″ diesel unit augmented by two-stage turbocharging and a Lithium Ion-Polymer battery motivated electric unit. Power is transferred to the wheels through a six-speed, dual-clutch transmission.

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Hyundai’s completely redesigned 2011 Sonata that delivers best-in-class fuel economy and 200 horsepower is setting the standard for residual values as well. Right out of the box, the Hyundai Sonata GLS with automatic transmission received an impressive 36-month residual value of 54 percent of manufacturer’s suggested retail price (MSRP) from Automotive Lease Guide (ALG), the industry benchmark for residual values and a leading provider of data and consulting services to the automotive industry. The residual value topped popular competitive 2010 models from Toyota, Nissan, Ford, and Chevrolet, in addition to premium brands such as Lexus, BMW and Mercedes.
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We’re only a few days away from this year’s Super Bowl (XLIV) that will take place on Sunday, February 7, but Hyundai decided to go ahead and release all eight commercials that will air throughout the day.

In its third consecutive year of advertising during the nation’s largest sporting event and second consecutive year sponsoring the Kickoff Show, the South Korean automaker’s adverts focus on the all-new Sonata and Tucson as well as on quality.
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