Advanced Autozone

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The challenge automaker’s face when they attempt to transition a concept vehicle to viable production model is making sure the elements that made it popular with show-goers remain.
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Since its introduction in April 2007 the all-new Land Rover LR2 has enjoyed strong sales and to reinforce its line-up in the U.S., Land Rover North America today announced the introduction of a new and enhanced derivative – the LR2 HSE.
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For 2008 Range Rover, Land Rover added a series of further luxury touches and practical new features, including four-zone air conditioning. The improvements are expected to help maintain the strong market performance of the Range Rover, with sales in the first four months of 2007 already 19% up worldwide over last year.
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Land Rover unveils a vision of its future at the NAIAS (Detroit Show) in January 2008, with the world debut of the LRX concept - a bold evolution of Land Rover design that indicates the brand’s progressive shift into new areas of the market, while remaining true to its core values. As the company prepares to celebrate its 60th anniversary during 2008, the three-door LRX, with its more compact size, lighter weight and sustainability focussed technologies, clearly addresses the needs of a changing world.

“The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles,” says Phil Popham, Land Rover’s managing director. “The LRX is in every respect a Land Rover, but it’s a very different Land Rover.
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