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Daimler AG plans on doubling its investment in green technologies in the next two years for its Mercedes-Benz unit, which will roll out plug-in hybrids and fuel-cell vehicles in every segment over the next few years. The company plans on spending $1.4 billion in each of the next two years to develop batteries and fuel-efficient engines.

Thomas Weber, head of Daimler’s R&D department said that the company will create a “flexible architecture so we can install the right powertrain for each customer — plug-in hybrid or pure electric fuel cell.”
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What Car?, the UK’s biggest car buyer’s guide, has named Mercedes-Benz the winner of its 2010 prize for best safety innovation for the ATTENTION ASSIST feature, which is designed to combat overtiredness in drivers – one of the most frequent causes of accidents. The Mercedes-Benz S-Class also took home the Car of the Year Award for best buy in the luxury segment for the fourth time in succession.
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A new marketing campaign for the Mercedes-Benz SLS AMG has been released. The release coincides with the beginning of production of the hand-built sports car.

Asking the question, “Is it still a car?” the promotion includes traditional and non-traditional media. Ads will appear in newspapers and magazines, while Mercedes F1 driver and seven-time F1 champion Michael Schumacher will be featured in television spots.
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Following its world premiere at the International Motor Show in Frankfurt, Germany in September 2009, series production of the SLS AMG is now commencing in Sindelfingen, the largest of the Mercedes-Benz production plants.

“Made in Sindelfingen also stands for the very highest production and product quality where the SLS AMG is concerned,” says Dr. Dieter Zetsche, Chairman of Daimler AG and CEO of Mercedes-Benz Cars.
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“Avoid surprises, choose a Mercedes-Benz Used 1″ is the message of the German firm’s new video commercial on its certified used van programme.