Advanced Autozone

Nissan (China) Investment Co., Ltd. (NCIC), a Nissan subsidiary in China, today announced the expansion of its global design resources with the establishment of a new design studio in Beijing.

“With the addition of 20 designers, Nissan’s new studio will enhance our design capabilities, as well as our product competitiveness in China and Asia where the automotive industry continues to see robust growth,” said Shiro Nakamura, chief creative officer and senior vice president of design and brand. “Locating the studio where our customers live and work allows us to best respond to their needs and design vehicles that exceed their expectations.”
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Nissan will begin delivering the zero-emission Leaf at the end of the year and plans to begin mass production in 2012, planning for a capacity of 500,000 cars in Europe, Japan, and the U.S.A.  Nissan is going to be the only relevant player in this game. Note the use of teh word relevant, because as Mitsubishi is planning a similar vehicle, they are not preparing for the level of production that Nissan is.

“Let’s be serious. It’s not because someone is coming with a prototype and one car that this is competition. The question is how much capacity are you building.” one Nissan exec said about the situation.

Nissan is already reporting 56,000 orders for the vehicle in the United States, and they plan to start taking orders soon in Japan and Europe. The French government has shown interest in 100,000 of the vehicles so far.
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Wednesday night, Nissan unveiled the Juke, its new small crossover for a group of European media. The concept car for the new model was shown at the Geneva Salon a year ago as the Qazana, which already promised some unique styling features.
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The wait is over – the Nissan Juke has been unveiled to the world. Ready to take the small car market by storm, Nissan has revealed a ground-breaking new model that brings all the benefits of the Qashqai in a more compact package.
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The AIADA newsletter reported that Nissan plans to offer its second-generation Versa sedan with a base price of about $10,000 and may offer a second model under $10,000 in the future.

According to Automotive News, the redesigned Versa will debut in two years. It is being developed on Nissan’s next-generation V platform and will be assembled in Mexico. The V platform is Nissan’s highest-volume global platform. If sales of the second-generation Versa go well, Nissan executives say they may develop an additional vehicle under $10,000, not including freight, for the United States.
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