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Revealing research published today shows that millions of male motorists will happily swap their stereotypical driving music for ‘chick hits’… when on their own in the car.

One in five men (20%) confessed that when alone in their vehicle they enjoy nothing more than singing along to a bit of Shirley Bassey, WHAM! or Take That. And 71% even admit to enjoying a bit of false falsetto (such as the Bee Gees’ Stayin’ Alive) while waiting for the lights to change.
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SEAT is today unveiling the first official images of its all-new Alhambra, the latest generation of the Spanish car maker’s perennially popular people carrier.

As a genuine Multi-Purpose Vehicle (MPV), the new SEAT Alhambra offers far more than simply plenty of space for family, business and hobbies. Its innovative versatility fits just as well to family requirements as it does to the demands of the high-mileage business driver.

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The first of 500 new, ultra-green SEAT Leon Ecomotives ordered by UK energy giant British Gas have been handed over.

The handover ceremony, which took place at SEAT’s modern factory and headquarters in Martorell, near Barcelona, marks the completion of the Spanish brand’s largest ever green car deal, as well as the largest single fleet deal yet for SEAT UK.

Senior representatives from SEAT S. A. and SEAT UK including Director of Export Markets Jochen Funk and Martorell factory Manager Juan Ramón Rodríguez welcomed the visitors from British Gas who included General Fleet Manager Colin Marriott.

The record-breaking deal was brokered by SEAT UK’s Fleet and Business Sales team led by Head of Fleet and Business Sales Nick Andrews, and saw the ultra-green Leon come out tops in a tender process that initially involved more than 50 models.

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The Volkswagen Group’s seemingly sporty Spanish car brand is starting 2010 in the UK with the launch of the Ibiza FR TDI that will be available in both three-door SC and five-door body styles with prices starting at £16,465 RRP.
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SEAT and Shakira have signed a collaboration agreement which sees the sporty Spanish car manufacturer become the main sponsor of the international pop star’s forthcoming European tour.

This agreement will link the young, sporty image of the SEAT brand to the musical talent of Shakira, currently enjoying great success with her latest album She Wolf. The Colombian-born singer will thus become a distinguished ambassador for SEAT throughout her European tour.
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