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The Toyota Prius February sales total of 538 units serves as further proof that UK motorists have faith in Toyota quality and reliability and acknowledge the real-world benefits delivered by Hybrid Synergy Drive.

February 2010 sales are comfortably more than double the previous best for the month which was 237 in February 2008.

Customers have repeatedly ranked Prius highest in satisfaction and reliability surveys across the world. The third generation Prius is short listed for The World Car of the Year 2010 and has been Japan’s top selling car for nine consecutive months (May 2009 through to January 2010). More than 1.6 million have been sold since the first generation was launched in 1997.

Media reports, citing a Wall Street Journal article, have incorrectly reported that Toyota plans to announce a new recall for the 2004-2009 Prius to address the potential risk for floor mat entrapment of accelerator pedals.

There is no new recall being planned for the Prius to address this issue. To be clear, the 2004-2009 Prius was part of Toyota’s November 2, 2009 announcement of a voluntary safety recall campaign to address floor mat entrapment in certain Toyota and Lexus vehicles.
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Toyota’s president said he believes that North American sales could recover in March after a sharp decline last month when the automaker suspended sales of eight recalled models.

“I think it’s possible for sales to recover,” Akio Toyoda said. ”We are taking steps simultaneously for repairs and a sales recovery. The local staff are working hard at this.”

Toyota’s sales in the U.S. market, its biggest, fell 9 percent last month while rivals including FoMoCo and General Motors gained market share.

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Toyota dealers are speaking out and are outraged claiming the the use of taxpayer dollars on General Motors incentives are “reckless, unfair and detrimental to the entire auto industry and to the country.” The Toyota National Dealer Council, which represents approximately 1,250 Toyota dealerships throughout the U.S., said that GM last week launched a nationwide predatory advertising campaign that uses fear in an attempt to lure customers away from Toyota and Lexus dealers.

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The Department of Transportation is hearing back from some Toyota owners who say they are still having unintended acceleration problems after their recalled vehicles were repaired. The NHTSA is now contacting these customers to find out what’s happening and to make sure Toyota is doing everything possible to make its vehicle safe, said David Strickland administrator of the NHTSA.

He said that if owners are still experiencing unintended acceleration after taking their cars to be repaired, “we want to know about it.”

The government has received a limited number of acceleration complaints from owners whose floor mats or gas pedals have already been fixed.