Industry major enterprises: Shanghai Jiajia (600315), Lafang Jiajiahua (603630), Perlaya (603605), Qingdao Golden King (002094), Sinopharm Hyundai (600420), Langzi (002612), Qingsong Co., Ltd. (300132), Mingchen Health (002919) The core data of this article: Chinese cosmetics market size, the market concentration of the Chinese cosmetics industry, retail sales of units above the Chinese cosmetics limit The beauty market of our country is in mature stage r For more than a century, the domestic beauty industry has gone through four development stages of development, breakthrough and maturity: The domestic cosmetics market has grown rapidly The continuous improvement of residents' income levels. Under the development of European, American and Japanese and Korean big -name cosmetics companies, the cosmetics consumption concept of domestic consumers has gradually increased, and the domestic cosmetics market has expanded rapidly. In statistical data, the market size of cosmetics in my country from 2011-2020 shows a trend of increasing year by year, but the market size growth rate of 2011-2019 shows a downward trend. my country's market size increased from US $ 33.18 billion in 2011 to US $ 73.20 billion in 2020, with a compound growth rate of about 9.22%. The epidemic in 2020 has a greater impact on the overall economy. In this environment, the size of the cosmetics market can still maintain a positive growth rate of 6.83%, which fully reflects the infinite potential of my country's cosmetics market in the future. The cosmetic retail market is gradually prosperous If according to statistics from the National Bureau of Statistics, the total retail sales of cosmetics (units) in my country in 2020 are 340 billion yuan, an increase of 13.6%over 2019. The epidemic in 2020 is right The overall economy has caused a large impact. In this environment, the retail sales of cosmetics can still maintain growth, especially the promotion of "Double Eleven" and "Double Twelve" at the end of the year, and retail sales have grown faster. From January to November 2021, the retail sales of units above the cosmetics limit reached 367.82 billion yuan, an increase of 19.6%year-on-year. Note: "Enterprises above the limit" refers to a wholesale enterprise with an annual sales of 20 million yuan or more; the annual sales of 5 million yuan and more retail companies The competition echelon division is relatively obvious my country's cosmetics market Consumption groups can be divided into five segments of high -end (luxury) cosmetics, high -end cosmetics, mid -to -high -end cosmetics, mass cosmetics and extremes of high -end (luxury) cosmetics. Five segments are in a state of multi -brand competition. It in high -end (luxury) cosmetics market, high -end cosmetics market, and mid -to -high -end markets, it is mainly occupied by the top international brands, such as Guerlain, Kristin Dior (CD), Chanel (Chanel), Clarins (Channel) Clarins), Lancome, Estee LAUDER and so on. Only a small number of domestic classic domestic products can participate in the competition in the mid -to -high -end market. . Volkswagen cosmetics are divided by some foreign brands and local brands. This type of brand is mainly aimed at low -income consumer groups. Generally, it is sold through large stores, supermarkets, and specialized stores. The current layout in e -commerce is relatively wide. There are many brands in this field. Foreign -funded brands include Nivea, Ponds (Ponds), etc., and local brands include Xiangyi Materia Medica, Natural Hall, Ding Jiayi, etc. The high -end market concentration The data based on different market types, the high -end market concentration of Chinese cosmetics is high. And 64.5%. In contrast, the Chinese cosmetics Volkswagen market competition is relatively fierce, and the market concentration is lower than the high -end market. The market share of other companies except P
What is the future of makeup industry? Makeup is a fashion industry, and the fashion industry will never disappear.
. The future of the makeup industry is still very good. to determine whether there is a prospect for one thing, is actually to analyze the current needs of the industry. Themine for brides for makeup, what is the current demand? It, we will have a promising future based on the promising of learning bride's makeup, and communicate with everyone. First of all, let's take a look at the needs of this industry. The people for makeup are mainly targeted at the combined crowd. R n The current demand is still very good. For example, the studio, This is a professional bride makeup artist who needs to be professional almost every day. All are required,
Then for industries with such a wide range of market demand, For the purpose of learning, employment is fine.
On December 6, 2013, the "2013 China Women's Beauty Consumption Consumption White Paper" was released in Beijing. The report states that the overall consumption level of my country's cosmetics has surpassed Japan. During the year, the total sales of cosmetics in my country have increased by ten times, becoming the second largest consumer country in the world after the United States, and it is expected that cosmetics consumption in 2013 will reach 300 billion yuan. If according to statistics, as of October 2013, there were more than 3,400 cosmetics manufacturers in my country, with about hundreds of thousands of products, and new products have emerged endlessly. above 95.
In the data according to the "Analysis Report of the Market Demand Forecast and Investment Strategic Planning of the Chinese Cosmetics Industry" of the Foresight Industry Research Institute. The year -on -year growth rate was 17%. Based on the year -on -year growth situation, conservatively estimated that the growth rate of the cosmetics retail market in 2012 can reach 15%year -on -year, and then the total retail sales of cosmetics in 2011 can be initially calculated that the total cosmetics retail sales in 2012 were about 199 billion.
The largest provinces in my country's cosmetics industry are Guangdong Province, followed by Jiangsu, Shanghai, Zhejiang, Anhui Province, and typically centered on the Pearl River Delta and the Yangtze River Delta. As a luxury, the distribution of provinces and cities has obvious regionality, mainly concentrated in the economically developed provinces and cities.
low -income consumers are mainly consumption of basic necessities. Due to the low level of income, the effective demand is obviously insufficient, and the consumption structure is single. Theoretically, consumer income, buyers 'personality characteristics, environmental factors, and many situation factors are important factors that affect consumers' purchase behavior, but for low -income consumers, income may be the most important factor affecting their consumer behavior Essence
With the rapid development of society and economy in my country, the middle class has become increasingly formed and affects marketing activities of various commodities. It can even be said that the impact of middle -class consumers on marketing will grow more and more. Understanding the psychological characteristics of consumers in middle -class consumers is becoming an important aspect of future marketing.
The investigation and analysis of the middle class group found that it is more important to affect the consumption concept of this group of consumption behaviors, not just these people have more money. The concept of development, the concept of acceptance of new things, the concept of self -publicity and expression, the combination of work and entertainment, the concept of independent life and cooperation consumption.
In general, the prospect of the makeup industry is very good. In the past ten years, my country's total cosmetics sales have increased by ten times, which is a strong evidence. With the development of my country's economy in the future, the people's income level has increased. The sales market size of the makeup industry will be larger.
Industry major enterprises: Shanghai Jiajia (600315), Lafang Jiajiahua (603630), Perlaya (603605),
Qingdao Golden King (002094), Sinopharm Hyundai (600420), Langzi (002612), Qingsong Co., Ltd. (300132), Mingchen Health (002919)
The core data of this article: Chinese cosmetics market size, the market concentration of the Chinese cosmetics industry, retail sales of units above the Chinese cosmetics limit
The beauty market of our country is in mature stage r
For more than a century, the domestic beauty industry has gone through four development stages of development, breakthrough and maturity:
The domestic cosmetics market has grown rapidly
The continuous improvement of residents' income levels. Under the development of European, American and Japanese and Korean big -name cosmetics companies, the cosmetics consumption concept of domestic consumers has gradually increased, and the domestic cosmetics market has expanded rapidly.
In statistical data, the market size of cosmetics in my country from 2011-2020 shows a trend of increasing year by year, but the market size growth rate of 2011-2019 shows a downward trend. my country's market size increased from US $ 33.18 billion in 2011 to US $ 73.20 billion in 2020, with a compound growth rate of about 9.22%. The epidemic in 2020 has a greater impact on the overall economy. In this environment, the size of the cosmetics market can still maintain a positive growth rate of 6.83%, which fully reflects the infinite potential of my country's cosmetics market in the future.
The cosmetic retail market is gradually prosperous
If according to statistics from the National Bureau of Statistics, the total retail sales of cosmetics (units) in my country in 2020 are 340 billion yuan, an increase of 13.6%over 2019. The epidemic in 2020 is right The overall economy has caused a large impact. In this environment, the retail sales of cosmetics can still maintain growth, especially the promotion of "Double Eleven" and "Double Twelve" at the end of the year, and retail sales have grown faster. From January to November 2021, the retail sales of units above the cosmetics limit reached 367.82 billion yuan, an increase of 19.6%year-on-year.
Note: "Enterprises above the limit" refers to a wholesale enterprise with an annual sales of 20 million yuan or more; the annual sales of 5 million yuan and more retail companies
The competition echelon division is relatively obvious
my country's cosmetics market Consumption groups can be divided into five segments of high -end (luxury) cosmetics, high -end cosmetics, mid -to -high -end cosmetics, mass cosmetics and extremes of high -end (luxury) cosmetics. Five segments are in a state of multi -brand competition.
It in high -end (luxury) cosmetics market, high -end cosmetics market, and mid -to -high -end markets, it is mainly occupied by the top international brands, such as Guerlain, Kristin Dior (CD), Chanel (Chanel), Clarins (Channel) Clarins), Lancome, Estee
LAUDER and so on. Only a small number of domestic classic domestic products can participate in the competition in the mid -to -high -end market.
. Volkswagen cosmetics are divided by some foreign brands and local brands. This type of brand is mainly aimed at low -income consumer groups. Generally, it is sold through large stores, supermarkets, and specialized stores. The current layout in e -commerce is relatively wide. There are many brands in this field. Foreign -funded brands include Nivea, Ponds (Ponds), etc., and local brands include Xiangyi Materia Medica, Natural Hall, Ding Jiayi, etc.
The high -end market concentration
The data based on different market types, the high -end market concentration of Chinese cosmetics is high. And 64.5%. In contrast, the Chinese cosmetics Volkswagen market competition is relatively fierce, and the market concentration is lower than the high -end market. The market share of other companies except P
What is the future of makeup industry?
Makeup is a fashion industry,
and the fashion industry will never disappear.
. The future of the makeup industry is still very good.
to determine whether there is a prospect for one thing,
is actually to analyze the current needs of the industry.
Themine for brides for makeup, what is the current demand?
It, we will have a promising future based on the promising of learning bride's makeup, and communicate with everyone.
First of all, let's take a look at the needs of this industry.
The people for makeup are mainly targeted at the combined crowd. R n The current demand is still very good. For example, the studio,
This is a professional bride makeup artist who needs to be professional almost every day. All are required,
Then for industries with such a wide range of market demand,
For the purpose of learning, employment is fine.
On December 6, 2013, the "2013 China Women's Beauty Consumption Consumption White Paper" was released in Beijing. The report states that the overall consumption level of my country's cosmetics has surpassed Japan. During the year, the total sales of cosmetics in my country have increased by ten times, becoming the second largest consumer country in the world after the United States, and it is expected that cosmetics consumption in 2013 will reach 300 billion yuan.
If according to statistics, as of October 2013, there were more than 3,400 cosmetics manufacturers in my country, with about hundreds of thousands of products, and new products have emerged endlessly. above 95.
In the data according to the "Analysis Report of the Market Demand Forecast and Investment Strategic Planning of the Chinese Cosmetics Industry" of the Foresight Industry Research Institute. The year -on -year growth rate was 17%. Based on the year -on -year growth situation, conservatively estimated that the growth rate of the cosmetics retail market in 2012 can reach 15%year -on -year, and then the total retail sales of cosmetics in 2011 can be initially calculated that the total cosmetics retail sales in 2012 were about 199 billion.
The largest provinces in my country's cosmetics industry are Guangdong Province, followed by Jiangsu, Shanghai, Zhejiang, Anhui Province, and typically centered on the Pearl River Delta and the Yangtze River Delta. As a luxury, the distribution of provinces and cities has obvious regionality, mainly concentrated in the economically developed provinces and cities.
low -income consumers are mainly consumption of basic necessities. Due to the low level of income, the effective demand is obviously insufficient, and the consumption structure is single. Theoretically, consumer income, buyers 'personality characteristics, environmental factors, and many situation factors are important factors that affect consumers' purchase behavior, but for low -income consumers, income may be the most important factor affecting their consumer behavior Essence
With the rapid development of society and economy in my country, the middle class has become increasingly formed and affects marketing activities of various commodities. It can even be said that the impact of middle -class consumers on marketing will grow more and more. Understanding the psychological characteristics of consumers in middle -class consumers is becoming an important aspect of future marketing.
The investigation and analysis of the middle class group found that it is more important to affect the consumption concept of this group of consumption behaviors, not just these people have more money. The concept of development, the concept of acceptance of new things, the concept of self -publicity and expression, the combination of work and entertainment, the concept of independent life and cooperation consumption.
In general, the prospect of the makeup industry is very good. In the past ten years, my country's total cosmetics sales have increased by ten times, which is a strong evidence. With the development of my country's economy in the future, the people's income level has increased. The sales market size of the makeup industry will be larger.
Is my answer can help you.