How to do a good job of jewelry sales

Jewelry sales are an art, and salesmen play a vital role in the entire sales. After a jewelry company made a lot of advertising in the media, the manager said to the salesperson: "My task is to invite customers, and the rest will be given to you." This means that for jewelry products, for jewelry products The role of advertising is mainly to attract more customers, but the key to whether customers can buy satisfactory jewelry are to see the job of salesperson.
1. Prepare the arrival of customers in a good mental state
The sales of jewelery are relatively small than other commodity people, and jewelry salespersons are often waiting very boring. If you are a professional store, you should give the salesperson a good environment and atmosphere, such as putting some light music and some professional magazines. When customers do not enter the store, they do not need to stand straight for a long time. And when the customer enters or is ready to enter the store, he stands politely and welcomes the customer with a smile, and you can also give certain greetings, such as "Hello"! "welcome". If it is a comprehensive mall, the salesperson should always be prepared to receive the customer. When a customer walks in the jewelry technology department, it is necessary to take as much as possible to attract the attention of the customer's counter. Commodity test wearing, etc. This may make customers have interest in your counter, which is actually a small advertisement.
2. Receive customers in a timely manner
Is when the customer goes to your counter, you should look at the customer with a smile, or greet it, but you should not approach the customer prematurely, you should give the customer as much as possible to the customer Create an easy shopping environment. When the customer stays at a counter and pay attention to seeing a piece of jewelry, you should lightly approach the customer. It is recommended not to stand in front of the customer. The best position is the front side of the customer. The pressure caused is also convenient for customers to talk, because speaking on the side is more effortless than customers look up for you than to face face -to -face, and also respect customers. In addition, the salesperson can also persuade the customer to try it, which requires the customer to have a information that is difficult to choose the appropriate jewelry. Take out the jewelry.
3. Fully display jewelry jewelry
Due to the lack of understanding of jewelry knowledge, the salesperson's display of jewelry is very important. When many salespersons proposed to take a piece of jewelry, they opened the counter mechanically. After taking it out, they submitted the customer to exaggerate the style. In fact, when you start to take out diamond jewelry, you should first describe the cutting of the diamond, and keep swinging the diamond jewelry with your hands, and the manual mouth also moves. Will imitate your movements to observe the diamonds, and ask what is "Belgium cut" and what is "fire" .... Sales workers can answer. Such a question and answer is the skill of showing the jewelry jewelry. Don't just be limited to your own description. This is easy to produce a boring taste. When the customer chooses the style of the style, the salesperson should recommend the two styles in time and the unchanged jewelry with a greater contrast and the customer choose to observe the longer time. The style represented by the two styles should be re -described. This is easy to lock and narrow the style and scope of customer choices.
4. Using the doubts raised by customers, try to introduce as much as possible to introduce jewelry knowledge
The more jewelry knowledge that customers know, the experience after buying will be more satisfied. When a lady put on a newly bought diamond ring to go to work, she always hopes to attract the attention of my colleagues. When someone sees this diamond ring, she will talk about the endless knowledge of the diamonds she knows, and fully get the spiritual enjoyment of a diamond. At the same time, she is also advertising for you. As the saying goes; "Satisfied customers are the best advertisements", "the most influential advertisement is the people around them." But if you are willing to listen or not to explain the knowledge of jewelry, you will also attract customers' boredom. Therefore, the timing is very important, seizing the opportunity throughout the process of sales, especially when customers ask questions.
5. Guide consumers to get out of the purchase misunderstanding, and to avoid the weakness of the diamond quality
Due to the misleading of some marketing units, many consumers require the origin of South Africa when they buy diamonds, and the clarity is VVS level. Evaluation is excellent and so on. In the case of such problems, the salesperson should not be simply said, nor should not be responsible. For example, when the customer asked whether there is a South African diamond, we can first say that there are (otherwise the customer may turn his head and go), and then tell consumers that the diamonds are actually measured by the 4C standard. Diamonds are good, and most of the diamonds in the world are made by Daibels. It is better to say that our diamonds come from Daibis. For the grade of diamonds, when a salesperson obtains a certificate, he should first grasp the initiative, that is, to take a look before handing it to the customer, and to avoid the diamonds according to the grade level. The clarity is used as a figure, and Bai Du is recommended as a customer. It combines the principles and conditions of diamond grading and the price to persuade customers.
6. Promoting transactions
Due to the relatively high value of jewelery, it is a large expense for customers. Therefore, it is often under pressure before the final transaction. , "Turn around and look at" and may never go back. This requires the salesperson to take a distraction method to reduce the pressure of customers. For example, to talk about the popularity of jewelry for their colleagues or customers, they can also take out several grade jewelry boxes for customers to choose.
7. After -sales service
Is when the customer decides to buy and pay, the salesperson's work is not over. First of all, you must fill in the after -sales knowledge in detail, and to spread some new jewelry knowledge at the same time, for example: "If if: if: If if you are When you do n’t wear it, please place this jewelry separately and do n’t stack it with other jewelry. "This statement immediately attracted customers' attention:" Why? "" This is because the diamond is very hard, 140 times harder than red sapphire, it is 140 times that of red sapphires. It is 1000 times harder than crystal (this may be the topic of her office again), and if it is stacked, it will damage other gems. " ... In the end, it is best to use some blessings instead of the commonly used "Welcome to the next time", such as "May this diamond bring you a better future", "May this diamond bring you a happy life" and so on. The word "love" is always integrated into sales.
8. Summarize the sales process and experience
The analysis and classification of customers, reflect the special problems in time. Communicate with colleagues, find insufficient, help each other, and improve together. The last thing to talk about is professional ethics, that is, to be honest, it is strictly forbidden to fraud, fake confidence, and the bad scriptures with a good charging. It is necessary to treat customers as loved ones. Only in this way can we treat customers sincerely. The second is that they do not make inappropriate competition between their peers and slander each other. Some salespersons degrade others to pull business, and they do not know they are degrading themselves. First of all, you may also be degraded by many peers, and then you may be degraded by customers. Therefore, integrity is conducive to others, and it is more conducive to yourself. You can go to my space. There are many jewelry information in it.

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