The current network can make money. It only depends on your financial resources, material resources, manpower and other factors. The positioning and business ideas of the website are the key. Let me read an article to friends who ask questions below. Your problem can basically solve it. : During the development of the network media, with the practice of its own operations, the exploration of the profit model has not stopped. The key to the investment operation of the media industry is to find the correct profit model. Compared with other websites, online media should have greater advantages. Others do not have the advantages. The media network has what other websites can do. The media network can also do it. Many media investments have lost their investment and operations because they have not found or do not know what a profit model is. During the Warring States Period of the Internet, the media network must have a keen business vision. Whoever seized the opportunity, whoever seized the opportunity, ran to the front. Learn from experience, keep an eye on market dynamics, adjust the profit model, and ensure that online media operations are in a safe track. Chinese online media, especially those websites that have a considerable scale and strength today, and have been operating by the company, are constantly innovating. Below, we segment the online media profit model.
. The common information content charges
2002 to the beginning of 2003, some media have reported the same news one after another: survey conducted by American research institutions Media Group showed that North America , Canada) 118 news websites, 36 % of the losses, 38 % of profitables, and 26 % of them are flat. It will be flattened and the total is flat, showing that 64 % of the operators have not only lost money, but even profit. Some operators who are expected to lose money are expected to reach the same revenue and expenditure in the second half of 2003 or in the first half of 2004. A very important factor in winning a loss is that online media operators and Internet users have gradually accepted the concept of information content. The comprehensive current Chinese and foreign online media information content revenue models, there are generally three types: 1. Packaged by news and information content to other websites or media; Database query.
The success of the content charging is not overnight. The quality of the information must be high, the content of the unique content is high (that is, the substitution is low), the payment mechanism is convenient and complete Factors such as fast, clear market segments, and not easy to imitate and copy.
. The Internet dedicated information
The online special information refers to a professionalism that the online media customized for it according to the special needs of the relevant government and enterprises and institutions. Strong, with a certain degree of practicality and effectiveness, the ordering (password) given by the ordering through the network media is regularly received. For example, a variety of reference electronic texts edited by financial systems, real estate systems and automobiles, building materials, chemicals, and environmental protection industries, this text can also appear in conjunction with printed materials. Subscribers generally subscribe for half a year or a year, and this kind of special information is generally high. People's Daily and Xinhuanet currently have this business. For example, the latest policy information of the People's Daily Online has a good sales momentum.
The main point for doing this specialized information is that the market positioning must be accurate, the editing content must be unique, that is, the content of the message is not found on the Internet and general media and materials. There is also a very important issue in charge of distribution.
. The webcast
This is introduced from television and broadcasting. According to the needs of government departments or enterprises, the online media sent people to live online live broadcast on the scene. Texts, pictures, or audiovisual contents can be surfed the Internet as soon as possible. Compared with other media, they have their own unique advantages. It does not require expensive equipment for TV live broadcast, no huge live broadcast team, and the charges are relatively low. It can also communicate with readers directly through the Internet. read.
The method of online live broadcast is on the ascendant. Sina, Sohu, People's Daily, Xinhuanet, and Xinhuanet are all conducting this business. It is more and more praised by users.
. The topic of online topics with the government and enterprises
Im online media provides release and technology platforms, and jointly opens online topics within its business scope with the government and enterprises. The space is large. This idea is based on the brand and influence of online media. The government and enterprises use a larger and better online platform to publish their own information, expand their influence, and promote their own products, which is much better than his own website. for?
The key to the successful online topic. Except for the factors of talent, it is because you must find partners in your own website. Essence For example, if you have a talent exchange center and an intermediary agency to open an online topic, the users of your website must have a large number of young netizens who are concerned about professional positions related to this.
. The manuscript of Cindy
Setica manuscript is already very developed abroad. Manuscript Sinda is the simplest way and method of online media resources sharing. The news releases, in -depth reports, and columnist manuscripts are published or purchased by the websites. This manuscript can be for the mass market, or the niche markets.
For example, China Youth Network made a very detailed in -depth report and information library on China ’s college enrollment this summer. This kind of information and manuscript can be provided to other websites in the form of Sidica. The manuscript of Sinda can not only enrich the content, reduce costs, and increase income, but also can increase the number of clicks by clicking Cindy's additional manuscript. Cindica's title is easier to increase the number of clicks than the website's labeling.
. The wealth sources of traditional media content into online media
The person in charge of news media often worried about putting too much content on traditional media on the Internet The negative impact of media operations will affect the protection of the most commercially valuable resource content of traditional media. However, if the content of news value is excessively restricted on the Internet, "it will disappoint netizens, because netizens are getting more and more picky about the content of the website, and the appetite is getting bigger."
and and then In fact, most of the visitors of most news media websites are not reservations for the media printed version. Most of the people who oppose the content of the printing version on the Internet come from the marketing department of the newspaper's publishing and distribution, rather than the editorial department of the newspaper.
The reader purchases a magazine or newspaper, not the content cost, but the cost of printing and distribution. The online media reduced the cost of the media to zero, and opened the door to the new audience, and opened the door to readers who had no chance to read your content in the past. These new audiences will become a new source of your wealth.
7. Practical consumption information function charges
The Internet has a variety of practical information service functions. In the past, in order to attract users, most of them provided free e -mail, homepage space, etc. Give users. But currently paying for services or paying VIP services has become a starting point for website operations. For websites with huge credibility and influence, enterprises and institutions in various fields such as socio -economic culture will think of using its communication platform. Therefore, service charges may be very broad in the prospects of "win -win" with various cooperations.
. For example, Hong Kong provides "online fast signing" services for tourists from Hong Kong since March 18, 2002. In the past, visa procedures that need to be completed from 7 to 10 days. The information on the Internet in the morning can be entered in Hong Kong after passing it. The cost of handling is greatly reduced. By April 1, 2004, the Hong Kong Special Administrative Region had issued more than 160,000 fast certificates for Taiwanese tourists.
Obviously, the information of the online media can reflect its own value and bring economic revenue after driving consumption and generating the value chain. With the digitalization process, new consumer fields and value chains such as digital photography are expanding online, electronic albums and other new consumption areas.
8. Mobile phone message charges
Today, mobile phones are not only communication tools for bidirectional voice communication, but also become popular information dissemination tools. It is it, the growth of mobile phone text messages in my country is a great view. In this emerging field and market, in addition to mobile telecom operators, the biggest beneficiaries are various content providers. Today, mobile phone SMS income has become an important source of online media revenue.
The maximum inspiration to our mobile phone message revenue is to have a timely and accurate judgment on new technology and new markets. As early as June 19, 2000, the online version of the People's Daily (renamed the "People's Daily" in August of the same year) Japanese and English version of the iMode mobile website officially opened in Japan, becoming the first domestic mobile phone to send text messages to the bookcase to send text messages to the booking households website. However, after a lapse of two years, the People's Daily Online will push mobile phone SMS news subscriptions in the World Cup football game in May and June 2002. News media websites often lose their opportunities for development due to the indifference of profit consciousness and their own mechanisms.
. The e -commerce platform
The online media to build an e -commerce platform as one of the revenue methods, and it is also a common model. In the news media website, the representative is the "group purchase" platform of the Book of Ocean (Guangzhou Daily) and the "Beijing Youth Daily website).
The ocean network is the first domestic news media website with obvious e -commerce nature, and it is quite large. The sign is the "Ocean Book City" established in 2000. At present, in addition to Guangzhou Terminal, there are two sub -stations: Shanghai and Beijing. After receiving the customer's online order from the Ocean Book City, the staff will confirm it by phone, and then use the delivery team of nearly 3,000 people in the distribution network of "Guangzhou Daily" to send the goods to consumers in a short time. In the payment session, the Ocean Book City and Guangdong Union jointly established a online payment system supported by more than 12 banks, coupled with the means of payment to payment, post office remittance, etc. The reader's payment method is more flexible and convenient. Solved the two major problems in distribution and payment in e -commerce. The Ocean Book City can currently provide more than 100,000 books, CD -ROM, software and other publications. In 2001, online sales were nearly 10 million yuan. Individual consumers realize the phenomenon of "group procurement" out of the same willingness to buy, which is a new market phenomenon and purchase phenomenon in domestic economic life in 2002. Its emergence is closely related to network communication, and the latter is the most ideal intermediary and communication platform of the former.
ynet also keenly seize this opportunity and use its own platform to provide strong support services. On July 16, 2003, the car “group purchase” webpage was officially launched and began to accept users' purchase registration. Since the opening of the webpage, the clicks have remained above 60,000. By August 6, the official registered users reached 2,430, and the number of car buyers reached 1,543. 200 people. As of August 12, 63 people were finally completed. The first batch of vehicle delivery ceremony was held on August 13. YNET completed the process of car group purchase in less than a month. In just three months at the end of October, a total of 326 cars were sold, including more than a dozen brands such as Jetta, Balao, Santana, Passat, Fukang, Seu, Chery, Palio, POLO. Darge -scale car dealers. On this basis, YNET further actions announced on October 22 that the "TUANGOU Business Center" based on "group purchase" was established and formed a strategic partnership with Bank of China. At present, the Tuangou Business Center has officially launched three business platforms including automotive group purchase, real estate group purchase, and building materials group purchase. It will also launch a digital product group purchase business platform positioning in high -end markets and avant -garde products.
2004 In the first quarter, Dalian Industrial Co., Ltd., which is mainly engaged in mechanical and electrical products, has a bad sales condition. So I tried to establish a relationship with a large domestic website in late April. Unexpectedly, just a week, they received emails from two buyers from South Korea and Australia, saying that they urgently need a batch of mechanical and electrical products. After online discussions, the two sides scheduled more than 300,000 US dollars. This is a typical successful case of e -commerce.
The "burning money" period of e -commerce has gone through a long period of "burning money", and finally began to recover, and it can be made in many ways. It is one of the membership system.
The membership fee of the industry website, some can receive tens of thousands of yuan. For example, Sinochem, each member's ‘online fee is 12,000 yuan, and a service fee of 6,000 yuan is required each year. Only this item, the annual income of the website reached more than 40 million yuan. Other websites make money by collecting franchise fees. It is to open franchise stores online, or share resources together and get the corresponding proportion of returns. For example, the 8848 website has opened an online alliance. Customers can open a store at any time, only 1 yuan per day. Some alliance stores may be different from rent or income. Because it depends on the scale of making money, the general cost is relatively low. The B2C (merchant's personal consumers) and other websites are mainly based on charging platform usage fees. Such as the login fee of merchant's items, base price settings, recommendation fees, transaction service fees, etc. In addition, charging the difference is also optimistic about some websites. Such as excellent, Dangdang, etc., through online logistics distribution, after the customer purchase, the delivery came to the door to earn the price difference.
In the entire situation, e -commerce has only stepped out of misunderstandings such as "creating eyeball attraction" in the previous two years, and began to make profits. In 2003, the transaction volume of online shopping in China was about 790 million yuan, an increase of 116.2%over the previous year. Some experts predict that this year will reach about 1.6 billion yuan. Ma Yun, chairman and CEO of Alibaba, predict: "China's e -commerce industry pattern will change greatly! The Chinese Internet will be transferred from the era of" Internet users "to the era of" Internet merchants. "
The largest operator of the network access is telecommunications and radio and television. In other words, the technology and market size of telecommunications transmission networks and cable TV transmission networks determine the current growth of ADSL and Cable Modem.
From a technical perspective, ADSL is constantly accelerating. For example, in July 2002, major ADSL operators in Japan announced that they were preparing to provide services with transmission speeds exceeding 8Mbit/second. In March 2003, the United States Shengtian Communication () published the latest ADSL technology "MAX". It is characterized by improving the maximum transmission speed of the uplink and downward at the same time, and can expand the distance from the ADSL service between the base stations. In terms of transmission speed, the maximum direction from the base station to the user's house (downward) is 50Mbit/s, and the maximum direction of the user's residence to the base station (uplink) is 3Mbit/second. In addition, when the distance between the departure station is up to 7km, it can still ensure that the downward transmission speed of 192kbit/second exceeds ISDN. ⑥ From the perspective of the domestic market, although the current bandwidth provided by ADSL is limited, the momentum of telecommunications promotion is aggressive. Although in terms of broadband network access, the cable TV transmission network has a certain congenital advantage, whether it can become the "big brother" in the market in fierce competition, it is necessary to answer this challenge with its own actions.
The briefly introduce the situation of Taiwan Dongsen Media Technology Group (hereinafter referred to as "Dongsen Group"). Under the trend of the global communication industry, information industry, and telecommunications industry integration, Dongsen Group has taken the lead. Since 1995, it has quickly transformed from the original traditional cable TV operator to combine the public media and information networks. And telecommunications cross -media operator. After 5 or 6 years of development, it has become a media group covering radio, television, graphic printing media, and online media. Dongsen clearly proposes the concept of 4C media, that is, the integration marketing services of media content business (Content), network and communication (), and customer resource integration community (Community), e -commerce business (E -COMMERCE). In terms of network services, there are two companies: ETTODAY and Etwebs. The former mainly focuses on Dongsen TV News, especially audio and video content resources to access the Internet; the latter is mainly engaged in broadband Internet services, online interactive TV services, broadband platforms and content provision, website mergers and acquisitions investment and other businesses. Both have their own broadband portals and sub -website groups, which provide all -encompassing information content and various network services. Dongsen began to invest 5 billion yuan in 1998 to complete the infrastructure of the fiber -fiber -fiber -fiber -fiber -mixed transmission network in the island. In 1999, the broadband Internet service was officially launched. The user developed rapidly. At the same time, it was aimed at Taiwan's 500 billion yuan telecommunications market. In 2000, Dongsen Broadband Telecom was established. In 2001, ADSL broadband Internet access was launched, thereby rapidly expanding business tentacles from the original market to general dial -up and ADSL fields. The opponent started strong competition. (Note: Taiwan is called "network" as "network"; "broadband" is "broadband")
eleven, multiple operations
The online media like other media Similarly, a variety of operations that are related or unrelated to themselves can be performed. If related businesses can provide online advertising production, domain name registration, host hosting, spatial rental and other businesses, they can also use their own mature technology to provide construction website services to other customers. In April 2001, Shanghai Dongfang.com used the brand advantage to launch the "Oriental Options" project. In December of the same year, Shanghai Oriental Outlet Chain Management Co., Ltd. was registered and established. In 2002, the Dongfang outlet chain stored was formed. At present, there are 238 chain franchise stores. It accounts for one -third of the total number of Shanghai Internet cafes. This move has not only found a proper solution to the "Internet cafe" problem that has been criticized by social, but also open up new revenue areas for Dongfang.com. In short, how to open up offline business fields is also listed in online media.
This, broadband new service
The broadband network can provide richer and diversified content and service modes. For users, the initial selling point of the broadband network is of course at high speed on the Internet, but after the realization of high -speed Internet access, it will immediately face the higher and more requirements of users. Whether the service provider can provide user needs will be related to its growth. The most important factor in or not. In a word, the value of broadband Internet access is not in the Internet itself, but because of its content provision and service provision. one of the major changes brought by the broadband network is that the entertainment function of the network has been greatly improved. At present, the most obvious reflection is the two upsurge of watching and downloading activities online games and film and television works.
2000 South Korea ’s online game value of up to 110 million US dollars, this number is 6 times that of 1999. The high -speed growth of South Korea ’s online game industry is a miracle created after the prosperity of the Internet cafe industry and the popularization of broadband networks. At present, South Korea's online games are entering the domestic market. Many websites have determined that online games are another profit growth point after mobile phone text messages.
The radio and television media is the biggest owner of audio and video program resources. It should play the role of the main supplier of broadband content in the market. What's more, in January of this year, the State Administration of Radio, Film and Television issued orders No. 15, which has strict restrictions on market access. However, we must see that under the drive of interests, many websites that provide audio and video programs have emerged today. The content is pornographic, novelty, exciting, or copyright infringement. However, users need to register and pay. Universal practice. When the radio and television network media are discussing how to face the market, these alternative websites are collecting money and being happy. Regardless of whether in broadband network access or broadband network content and service provision, the radio and television sector and the media have the innate advantages, but it must be acknowledged that how to find the market entrance and benefit as soon as possible is always a difficult problem we face. Essence
. Online advertising
In terms of advertising market, although online media cannot still compete with traditional media, after all, it is one aspect that cannot be ignored in their revenue. In recent years, it has maintained a growth trend. Since 2001, the form of online advertising has made a lot of innovation, and the business philosophy has also changed a lot. These have laid the foundation for competing for the larger advertising market share in the future. Here we will focus on this online advertisement that has huge profits and imagination.
With the popularity of broadband networks, streaming and multimedia webpage production technology can convert traditional online advertising into interactive mode. In addition to using video on -demand, live broadcasts can also be used to attract netizens' attention. For example, in January this year, there was a webcast underwear conference in Taiwan, which set a record of 100,000 online viewing at the same time. Interactive design is also the focus of the effect of online advertising. For example, Coca -Cola launched a new online advertisement at the end of February. Netizens appreciated three different styles of theme songs, and they can vote online to choose their favorite songs. "Expanded Interactive Advertising" is different from previous forced viewing methods. The characteristics are that advertising creativity and information must be fully presented by netizens' active selection. They can increase the brand favorability due to the options of netizens. Recent More than half of the advertisers believe that the Internet is the most developed media in the next five years, and media people believe that the potential of the Internet and TV is equivalent. The form of advertising derived from traditional media is not the focus of this article. Let ’s take a look at the two new and obvious advertising with network characteristics, namely bidding advertisements and search ranking advertisements.
The bidding advertisement: Shanghai Dachang Trading Bank is the general agent of Bentley in East China. Last year, they made many publicity in newspapers, television and other media, and one was not sold. In March of this year, they participated in online bidding advertisements. Who knew that it cost only 500 yuan. After two weeks, a order came from the distance with a turnover of 24 million.
If 14. Online distance education
The so -called online remote education is a cross -regional and across school through the combination of computer networks, multimedia and remote communication technologies New education system and teaching model. China's online media can use its existing advantages to cooperate with domestic and foreign educational institutions to carry out online distance education.
M countries around the world, especially developed countries, attach great importance to online distance education, and invest a lot of funds to carry out infrastructure construction and application research. For example, only 28 % of universities in the United States provided online courses in 1995, but increased to 60 % by 1998. Not only did the unknown universities solicit students through the Internet, even famous universities such as Columbia University and Stanford University also scrambled to provide online courses and compete for this "new field" of Internet education. According to US media, more and more universities teach students through the Internet, and online universities are becoming increasingly popular.
The country is also actively preparing for online distance education. It is reported that the goal of my country's modern long -range education project is to form an open education network to form a lifelong education system and a learning society. To this end, the Ministry of Education is based on Tsinghua University, Beijing University of Posts and Telecommunications, Zhejiang University, Hunan University, Peking University, and Central Radio and Television University. In 2000, 30 colleges and universities that set up graduate schools will be allowed to carry out online remote online remote Education, the Ministry of Education will invest 40 million yuan to support the construction of online textbooks and online education teachers in universities. Primary and secondary schools already have online schools, such as 101 online schools in Beijing and so on. In the online school, you can provide online students with synchronous teaching and synchronous review content to online students through the Internet, and can also be taught from time to time according to the students' requirements. Since teachers teaching online are taught by the excellent teachers of the front line, they are very attractive to parents and students.
The teaching method with the teaching method of teaching as the main means with the teaching method of the blackboard, chalk, and teacher's teaching in the traditional education. Compared with superiority.
This breakdown of traditional education model. On the Internet, you can choose any excellent teachers at any time, any place, and learn any courses. Its characteristics such as "teacher -student separation", "student -centered", "widely spread" and "openness" are unmatched by traditional education. It is conducive to the realization of lifelong education: it can provide new learning channels for students who are unable to accept education due to space, time, work and family relationships, and economic factors. The requirements of those who want to study to provide them with opportunities to obtain certificates and degrees through remote education. This is beneficial to encourage students, especially those who use their spare time to participate in and complete these courses faster.
The online distance education enables teachers and students to communicate in real -time or non -real -time communication across space. This is also the most significant difference between modern long -range education and traditional education, and it is also its advantage. Teachers 'lectures and students' learning can be carried out at the same time in different places, and sufficient communication between teachers and students: students can ask questions in learning at any time and get answers in time. Teachers can timely understand students' learning progress and understand the degree of understanding of the curriculum, and answer the questions raised by the students.
The online remote teaching is conducive to the sharing of educational resources and improve the efficiency and efficiency of education. Online distance education can effectively use the advantages of various educational resources to achieve reasonable allocation of resources. According to expert surveys, this teaching method can enable students to learn 30%of courses, improve learning efficiency by 80%, and save nearly 50%of funds for the school. my country is a great education for poor countries. The education population studying at school is nearly 300 million, accounting for about 23%of the world's total education population. The funding support for this major education system is less than 2%of the world's public education expenditure. At the same time, citizens in my country have risen sharply every year, and online distance education can better use this resource to achieve teaching purposes.
With the further popularity of the Internet, online distance education will definitely become a hot spot for the economic growth of online media.
. Online game
breaks through the "Korean" stream. Operators of online games are desperate for profit. Since the second half of last year, Jinshan spent 10 million yuan to gamble "Swordsman Love Online", which has a very profitable profit. Bundle. NetEase's online game revenue has accounted for 40%of total revenue.
The profit mode of online games mainly depends on selling various game cards. In terms of channels, it is mainly based on Internet cafes and established a business system that directly faces end customers. Many websites have weaved a large sales network throughout the country to sell them through game stores in various places. At the same time, the online payment functions such as investment promotion, industry and commerce, people's livelihood, construction, etc., as well as the post office, telegram and other channels; in terms of price, popular games are basically maintained at less than 1 yuan to buy 10 points. Disappear; in terms of time, the monthly fee card can be used to access the Internet at will within the prescribed period. At present, major websites still focus on doing foreign game agents, and domestic games account for less than 20%.
I. As a new way of entertainment, many websites have been reluctant to be in the situation where the "Korean" stream is rolling for a long time and strives to break through. "Now acting in a good game abroad, the price is too expensive, and the entry fee is generally between 50 and 20 million." Zhang Hui, a business consultant at the Sina Game Information Center, was deeply emotional: "The proportion of division in operation is also distressed , Low foreign developers can account for 10%, high ones can even reach 50%. Therefore, the road to domesticization in the future will be the fundamental direction. "
major websites naturally understand this principle. , Have invested huge sums of money, strengthened independent research, and achieved great achievements. "Chivalry", "Daqing Empire", "Fantasy Westward Journey" and so on were released and moved towards the market. The grand "Legendary World" has achieved unprecedented success. Its online sales system has millions of inputs every day. Netease launched its own boutique RPG game "Journey to the West" and also achieved good results and won the 2003 Best Domestic Online Game Award. Not only that, Netease also created a game promotion mode. According to Manager Zhang Ying of the NetEase Public Relations Department, they specifically cultivated a group of online games "promoters" to tutoring customers everywhere, developing "offline", the more "offline", the longer the player, the "promoter", the "promoter" The higher the income, some are as high as 10,000 yuan per month. She said that this trick is very spiritual. Now NetEase's game users have reached more than 20 million, and the highest number of online people can reach 250,000.
The online game will not only give people pleasure from the virtual environment, but also bring unlimited business opportunities to operators. From the perspective of many gamers, virtual wealth in the game can be measured with realistic currency. According to a survey, 22.64%of users have used real currency to purchase IDs or virtual items in online games, and based on the current 10 mainstream online games in my country's charging operations, the total registered account has exceeded 400 million. If calculated at 23%, more than 90 million registered accounts will participate in cash transactions. Based on the amount of 100 yuan per transaction amount, the scale of the entire market can reach more than 9 billion. It can be seen that the space in my country's game market is very large. If there is a best -selling game, it will immediately bring the source of wealth. Sixteen, MMS (MMS) business
MMS (MMS) profit methods are mainly the function of multimedia information services. To this end, MMS operators have emptied their minds and continuously enriched this functional service space. At present, MMS has been stained with countless beautiful and seductive colors. On the Internet, merchants have opened up channels such as "MMS pictures, animation classification navigation" for various mobile phones. Customers can convert pictures of their favorite stars, pets, landscapes and other pictures on the Internet to send them into MMS. Pass the music, greeting cards, MMS animations, ringtones, videos, etc. to the people you like; you can not be limited by text processing, even if you send 5,000 words to your lover; Activity; you can also subscribe to download, even take pictures, cameras, etc. of many types of content. Of course, the price is naturally not expensive. Send 1 color picture or greeting card, at least 1-3 yuan. If you want to pay the month of other services, it is generally between 5-25 yuan, and most civilians are difficult to accept for a while. The mainstream position of the SMS market is still irreplaceable, mainly due to its own price advantage. Nevertheless, the rapid growth of MMS users is an indisputable fact, and merchants are even more happy to carry out various names.
17. The "Angel Finance" of the Internet
The earlier germination of venture capital in my country was germinated in the early 1980s. At that time, the world was in a new era of technological revolution. The "Silicon Valley" in the United States on the other side of the Pacific and the promotion of risk investment in the new technological revolution has already become our eyes. In 1985, the Central Committee of the Communist Party of China pointed out in the "Decision on the Reform of the Scientific and Technological System": "For high -tech development work with rapid changes and greater risks, it is possible
If you want to open a shop, you can go to Taobao or Yisu, If you see that kind of let you click on advertising or stickers or send connections or tell you to remit money in a certain account or let you develop offline It is useless to wait. Is you will not get a penny.
The current network can make money. It only depends on your financial resources, material resources, manpower and other factors. The positioning and business ideas of the website are the key. Let me read an article to friends who ask questions below. Your problem can basically solve it. :
During the development of the network media, with the practice of its own operations, the exploration of the profit model has not stopped. The key to the investment operation of the media industry is to find the correct profit model. Compared with other websites, online media should have greater advantages. Others do not have the advantages. The media network has what other websites can do. The media network can also do it. Many media investments have lost their investment and operations because they have not found or do not know what a profit model is. During the Warring States Period of the Internet, the media network must have a keen business vision. Whoever seized the opportunity, whoever seized the opportunity, ran to the front. Learn from experience, keep an eye on market dynamics, adjust the profit model, and ensure that online media operations are in a safe track. Chinese online media, especially those websites that have a considerable scale and strength today, and have been operating by the company, are constantly innovating. Below, we segment the online media profit model.
. The common information content charges
2002 to the beginning of 2003, some media have reported the same news one after another: survey conducted by American research institutions Media Group showed that North America , Canada) 118 news websites, 36 % of the losses, 38 % of profitables, and 26 % of them are flat. It will be flattened and the total is flat, showing that 64 % of the operators have not only lost money, but even profit. Some operators who are expected to lose money are expected to reach the same revenue and expenditure in the second half of 2003 or in the first half of 2004. A very important factor in winning a loss is that online media operators and Internet users have gradually accepted the concept of information content.
The comprehensive current Chinese and foreign online media information content revenue models, there are generally three types: 1. Packaged by news and information content to other websites or media; Database query.
The success of the content charging is not overnight. The quality of the information must be high, the content of the unique content is high (that is, the substitution is low), the payment mechanism is convenient and complete Factors such as fast, clear market segments, and not easy to imitate and copy.
. The Internet dedicated information
The online special information refers to a professionalism that the online media customized for it according to the special needs of the relevant government and enterprises and institutions. Strong, with a certain degree of practicality and effectiveness, the ordering (password) given by the ordering through the network media is regularly received. For example, a variety of reference electronic texts edited by financial systems, real estate systems and automobiles, building materials, chemicals, and environmental protection industries, this text can also appear in conjunction with printed materials. Subscribers generally subscribe for half a year or a year, and this kind of special information is generally high. People's Daily and Xinhuanet currently have this business. For example, the latest policy information of the People's Daily Online has a good sales momentum.
The main point for doing this specialized information is that the market positioning must be accurate, the editing content must be unique, that is, the content of the message is not found on the Internet and general media and materials. There is also a very important issue in charge of distribution.
. The webcast
This is introduced from television and broadcasting. According to the needs of government departments or enterprises, the online media sent people to live online live broadcast on the scene. Texts, pictures, or audiovisual contents can be surfed the Internet as soon as possible. Compared with other media, they have their own unique advantages. It does not require expensive equipment for TV live broadcast, no huge live broadcast team, and the charges are relatively low. It can also communicate with readers directly through the Internet. read.
The method of online live broadcast is on the ascendant. Sina, Sohu, People's Daily, Xinhuanet, and Xinhuanet are all conducting this business. It is more and more praised by users.
. The topic of online topics with the government and enterprises
Im online media provides release and technology platforms, and jointly opens online topics within its business scope with the government and enterprises. The space is large. This idea is based on the brand and influence of online media. The government and enterprises use a larger and better online platform to publish their own information, expand their influence, and promote their own products, which is much better than his own website. for?
The key to the successful online topic. Except for the factors of talent, it is because you must find partners in your own website. Essence For example, if you have a talent exchange center and an intermediary agency to open an online topic, the users of your website must have a large number of young netizens who are concerned about professional positions related to this.
. The manuscript of Cindy
Setica manuscript is already very developed abroad. Manuscript Sinda is the simplest way and method of online media resources sharing. The news releases, in -depth reports, and columnist manuscripts are published or purchased by the websites. This manuscript can be for the mass market, or the niche markets.
For example, China Youth Network made a very detailed in -depth report and information library on China ’s college enrollment this summer. This kind of information and manuscript can be provided to other websites in the form of Sidica. The manuscript of Sinda can not only enrich the content, reduce costs, and increase income, but also can increase the number of clicks by clicking Cindy's additional manuscript. Cindica's title is easier to increase the number of clicks than the website's labeling.
. The wealth sources of traditional media content into online media
The person in charge of news media often worried about putting too much content on traditional media on the Internet The negative impact of media operations will affect the protection of the most commercially valuable resource content of traditional media. However, if the content of news value is excessively restricted on the Internet, "it will disappoint netizens, because netizens are getting more and more picky about the content of the website, and the appetite is getting bigger."
and and then In fact, most of the visitors of most news media websites are not reservations for the media printed version. Most of the people who oppose the content of the printing version on the Internet come from the marketing department of the newspaper's publishing and distribution, rather than the editorial department of the newspaper.
The reader purchases a magazine or newspaper, not the content cost, but the cost of printing and distribution. The online media reduced the cost of the media to zero, and opened the door to the new audience, and opened the door to readers who had no chance to read your content in the past. These new audiences will become a new source of your wealth.
7. Practical consumption information function charges
The Internet has a variety of practical information service functions. In the past, in order to attract users, most of them provided free e -mail, homepage space, etc. Give users. But currently paying for services or paying VIP services has become a starting point for website operations. For websites with huge credibility and influence, enterprises and institutions in various fields such as socio -economic culture will think of using its communication platform. Therefore, service charges may be very broad in the prospects of "win -win" with various cooperations.
. For example, Hong Kong provides "online fast signing" services for tourists from Hong Kong since March 18, 2002. In the past, visa procedures that need to be completed from 7 to 10 days. The information on the Internet in the morning can be entered in Hong Kong after passing it. The cost of handling is greatly reduced. By April 1, 2004, the Hong Kong Special Administrative Region had issued more than 160,000 fast certificates for Taiwanese tourists.
Obviously, the information of the online media can reflect its own value and bring economic revenue after driving consumption and generating the value chain. With the digitalization process, new consumer fields and value chains such as digital photography are expanding online, electronic albums and other new consumption areas.
8. Mobile phone message charges
Today, mobile phones are not only communication tools for bidirectional voice communication, but also become popular information dissemination tools. It is it, the growth of mobile phone text messages in my country is a great view. In this emerging field and market, in addition to mobile telecom operators, the biggest beneficiaries are various content providers. Today, mobile phone SMS income has become an important source of online media revenue.
The maximum inspiration to our mobile phone message revenue is to have a timely and accurate judgment on new technology and new markets. As early as June 19, 2000, the online version of the People's Daily (renamed the "People's Daily" in August of the same year) Japanese and English version of the iMode mobile website officially opened in Japan, becoming the first domestic mobile phone to send text messages to the bookcase to send text messages to the booking households website. However, after a lapse of two years, the People's Daily Online will push mobile phone SMS news subscriptions in the World Cup football game in May and June 2002. News media websites often lose their opportunities for development due to the indifference of profit consciousness and their own mechanisms.
. The e -commerce platform
The online media to build an e -commerce platform as one of the revenue methods, and it is also a common model. In the news media website, the representative is the "group purchase" platform of the Book of Ocean (Guangzhou Daily) and the "Beijing Youth Daily website).
The ocean network is the first domestic news media website with obvious e -commerce nature, and it is quite large. The sign is the "Ocean Book City" established in 2000. At present, in addition to Guangzhou Terminal, there are two sub -stations: Shanghai and Beijing. After receiving the customer's online order from the Ocean Book City, the staff will confirm it by phone, and then use the delivery team of nearly 3,000 people in the distribution network of "Guangzhou Daily" to send the goods to consumers in a short time. In the payment session, the Ocean Book City and Guangdong Union jointly established a online payment system supported by more than 12 banks, coupled with the means of payment to payment, post office remittance, etc. The reader's payment method is more flexible and convenient. Solved the two major problems in distribution and payment in e -commerce. The Ocean Book City can currently provide more than 100,000 books, CD -ROM, software and other publications. In 2001, online sales were nearly 10 million yuan. Individual consumers realize the phenomenon of "group procurement" out of the same willingness to buy, which is a new market phenomenon and purchase phenomenon in domestic economic life in 2002. Its emergence is closely related to network communication, and the latter is the most ideal intermediary and communication platform of the former.
ynet also keenly seize this opportunity and use its own platform to provide strong support services. On July 16, 2003, the car “group purchase” webpage was officially launched and began to accept users' purchase registration. Since the opening of the webpage, the clicks have remained above 60,000. By August 6, the official registered users reached 2,430, and the number of car buyers reached 1,543. 200 people. As of August 12, 63 people were finally completed. The first batch of vehicle delivery ceremony was held on August 13. YNET completed the process of car group purchase in less than a month. In just three months at the end of October, a total of 326 cars were sold, including more than a dozen brands such as Jetta, Balao, Santana, Passat, Fukang, Seu, Chery, Palio, POLO. Darge -scale car dealers. On this basis, YNET further actions announced on October 22 that the "TUANGOU Business Center" based on "group purchase" was established and formed a strategic partnership with Bank of China. At present, the Tuangou Business Center has officially launched three business platforms including automotive group purchase, real estate group purchase, and building materials group purchase. It will also launch a digital product group purchase business platform positioning in high -end markets and avant -garde products.
2004 In the first quarter, Dalian Industrial Co., Ltd., which is mainly engaged in mechanical and electrical products, has a bad sales condition. So I tried to establish a relationship with a large domestic website in late April. Unexpectedly, just a week, they received emails from two buyers from South Korea and Australia, saying that they urgently need a batch of mechanical and electrical products. After online discussions, the two sides scheduled more than 300,000 US dollars. This is a typical successful case of e -commerce.
The "burning money" period of e -commerce has gone through a long period of "burning money", and finally began to recover, and it can be made in many ways. It is one of the membership system.
The membership fee of the industry website, some can receive tens of thousands of yuan. For example, Sinochem, each member's ‘online fee is 12,000 yuan, and a service fee of 6,000 yuan is required each year. Only this item, the annual income of the website reached more than 40 million yuan. Other websites make money by collecting franchise fees. It is to open franchise stores online, or share resources together and get the corresponding proportion of returns. For example, the 8848 website has opened an online alliance. Customers can open a store at any time, only 1 yuan per day. Some alliance stores may be different from rent or income. Because it depends on the scale of making money, the general cost is relatively low. The B2C (merchant's personal consumers) and other websites are mainly based on charging platform usage fees. Such as the login fee of merchant's items, base price settings, recommendation fees, transaction service fees, etc. In addition, charging the difference is also optimistic about some websites. Such as excellent, Dangdang, etc., through online logistics distribution, after the customer purchase, the delivery came to the door to earn the price difference.
In the entire situation, e -commerce has only stepped out of misunderstandings such as "creating eyeball attraction" in the previous two years, and began to make profits. In 2003, the transaction volume of online shopping in China was about 790 million yuan, an increase of 116.2%over the previous year. Some experts predict that this year will reach about 1.6 billion yuan. Ma Yun, chairman and CEO of Alibaba, predict: "China's e -commerce industry pattern will change greatly! The Chinese Internet will be transferred from the era of" Internet users "to the era of" Internet merchants. "
The largest operator of the network access is telecommunications and radio and television. In other words, the technology and market size of telecommunications transmission networks and cable TV transmission networks determine the current growth of ADSL and Cable Modem.
From a technical perspective, ADSL is constantly accelerating. For example, in July 2002, major ADSL operators in Japan announced that they were preparing to provide services with transmission speeds exceeding 8Mbit/second. In March 2003, the United States Shengtian Communication () published the latest ADSL technology "MAX". It is characterized by improving the maximum transmission speed of the uplink and downward at the same time, and can expand the distance from the ADSL service between the base stations. In terms of transmission speed, the maximum direction from the base station to the user's house (downward) is 50Mbit/s, and the maximum direction of the user's residence to the base station (uplink) is 3Mbit/second. In addition, when the distance between the departure station is up to 7km, it can still ensure that the downward transmission speed of 192kbit/second exceeds ISDN. ⑥ From the perspective of the domestic market, although the current bandwidth provided by ADSL is limited, the momentum of telecommunications promotion is aggressive. Although in terms of broadband network access, the cable TV transmission network has a certain congenital advantage, whether it can become the "big brother" in the market in fierce competition, it is necessary to answer this challenge with its own actions.
The briefly introduce the situation of Taiwan Dongsen Media Technology Group (hereinafter referred to as "Dongsen Group"). Under the trend of the global communication industry, information industry, and telecommunications industry integration, Dongsen Group has taken the lead. Since 1995, it has quickly transformed from the original traditional cable TV operator to combine the public media and information networks. And telecommunications cross -media operator. After 5 or 6 years of development, it has become a media group covering radio, television, graphic printing media, and online media. Dongsen clearly proposes the concept of 4C media, that is, the integration marketing services of media content business (Content), network and communication (), and customer resource integration community (Community), e -commerce business (E -COMMERCE). In terms of network services, there are two companies: ETTODAY and Etwebs. The former mainly focuses on Dongsen TV News, especially audio and video content resources to access the Internet; the latter is mainly engaged in broadband Internet services, online interactive TV services, broadband platforms and content provision, website mergers and acquisitions investment and other businesses. Both have their own broadband portals and sub -website groups, which provide all -encompassing information content and various network services. Dongsen began to invest 5 billion yuan in 1998 to complete the infrastructure of the fiber -fiber -fiber -fiber -fiber -mixed transmission network in the island. In 1999, the broadband Internet service was officially launched. The user developed rapidly. At the same time, it was aimed at Taiwan's 500 billion yuan telecommunications market. In 2000, Dongsen Broadband Telecom was established. In 2001, ADSL broadband Internet access was launched, thereby rapidly expanding business tentacles from the original market to general dial -up and ADSL fields. The opponent started strong competition. (Note: Taiwan is called "network" as "network"; "broadband" is "broadband")
eleven, multiple operations
The online media like other media Similarly, a variety of operations that are related or unrelated to themselves can be performed. If related businesses can provide online advertising production, domain name registration, host hosting, spatial rental and other businesses, they can also use their own mature technology to provide construction website services to other customers. In April 2001, Shanghai Dongfang.com used the brand advantage to launch the "Oriental Options" project. In December of the same year, Shanghai Oriental Outlet Chain Management Co., Ltd. was registered and established. In 2002, the Dongfang outlet chain stored was formed. At present, there are 238 chain franchise stores. It accounts for one -third of the total number of Shanghai Internet cafes. This move has not only found a proper solution to the "Internet cafe" problem that has been criticized by social, but also open up new revenue areas for Dongfang.com. In short, how to open up offline business fields is also listed in online media.
This, broadband new service
The broadband network can provide richer and diversified content and service modes. For users, the initial selling point of the broadband network is of course at high speed on the Internet, but after the realization of high -speed Internet access, it will immediately face the higher and more requirements of users. Whether the service provider can provide user needs will be related to its growth. The most important factor in or not. In a word, the value of broadband Internet access is not in the Internet itself, but because of its content provision and service provision.
one of the major changes brought by the broadband network is that the entertainment function of the network has been greatly improved. At present, the most obvious reflection is the two upsurge of watching and downloading activities online games and film and television works.
2000 South Korea ’s online game value of up to 110 million US dollars, this number is 6 times that of 1999. The high -speed growth of South Korea ’s online game industry is a miracle created after the prosperity of the Internet cafe industry and the popularization of broadband networks. At present, South Korea's online games are entering the domestic market. Many websites have determined that online games are another profit growth point after mobile phone text messages.
The radio and television media is the biggest owner of audio and video program resources. It should play the role of the main supplier of broadband content in the market. What's more, in January of this year, the State Administration of Radio, Film and Television issued orders No. 15, which has strict restrictions on market access. However, we must see that under the drive of interests, many websites that provide audio and video programs have emerged today. The content is pornographic, novelty, exciting, or copyright infringement. However, users need to register and pay. Universal practice. When the radio and television network media are discussing how to face the market, these alternative websites are collecting money and being happy. Regardless of whether in broadband network access or broadband network content and service provision, the radio and television sector and the media have the innate advantages, but it must be acknowledged that how to find the market entrance and benefit as soon as possible is always a difficult problem we face. Essence
. Online advertising
In terms of advertising market, although online media cannot still compete with traditional media, after all, it is one aspect that cannot be ignored in their revenue. In recent years, it has maintained a growth trend. Since 2001, the form of online advertising has made a lot of innovation, and the business philosophy has also changed a lot. These have laid the foundation for competing for the larger advertising market share in the future. Here we will focus on this online advertisement that has huge profits and imagination.
With the popularity of broadband networks, streaming and multimedia webpage production technology can convert traditional online advertising into interactive mode. In addition to using video on -demand, live broadcasts can also be used to attract netizens' attention. For example, in January this year, there was a webcast underwear conference in Taiwan, which set a record of 100,000 online viewing at the same time. Interactive design is also the focus of the effect of online advertising. For example, Coca -Cola launched a new online advertisement at the end of February. Netizens appreciated three different styles of theme songs, and they can vote online to choose their favorite songs. "Expanded Interactive Advertising" is different from previous forced viewing methods. The characteristics are that advertising creativity and information must be fully presented by netizens' active selection. They can increase the brand favorability due to the options of netizens. Recent More than half of the advertisers believe that the Internet is the most developed media in the next five years, and media people believe that the potential of the Internet and TV is equivalent. The form of advertising derived from traditional media is not the focus of this article. Let ’s take a look at the two new and obvious advertising with network characteristics, namely bidding advertisements and search ranking advertisements.
The bidding advertisement: Shanghai Dachang Trading Bank is the general agent of Bentley in East China. Last year, they made many publicity in newspapers, television and other media, and one was not sold. In March of this year, they participated in online bidding advertisements. Who knew that it cost only 500 yuan. After two weeks, a order came from the distance with a turnover of 24 million.
If 14. Online distance education
The so -called online remote education is a cross -regional and across school through the combination of computer networks, multimedia and remote communication technologies New education system and teaching model. China's online media can use its existing advantages to cooperate with domestic and foreign educational institutions to carry out online distance education.
M countries around the world, especially developed countries, attach great importance to online distance education, and invest a lot of funds to carry out infrastructure construction and application research. For example, only 28 % of universities in the United States provided online courses in 1995, but increased to 60 % by 1998. Not only did the unknown universities solicit students through the Internet, even famous universities such as Columbia University and Stanford University also scrambled to provide online courses and compete for this "new field" of Internet education. According to US media, more and more universities teach students through the Internet, and online universities are becoming increasingly popular.
The country is also actively preparing for online distance education. It is reported that the goal of my country's modern long -range education project is to form an open education network to form a lifelong education system and a learning society. To this end, the Ministry of Education is based on Tsinghua University, Beijing University of Posts and Telecommunications, Zhejiang University, Hunan University, Peking University, and Central Radio and Television University. In 2000, 30 colleges and universities that set up graduate schools will be allowed to carry out online remote online remote Education, the Ministry of Education will invest 40 million yuan to support the construction of online textbooks and online education teachers in universities. Primary and secondary schools already have online schools, such as 101 online schools in Beijing and so on. In the online school, you can provide online students with synchronous teaching and synchronous review content to online students through the Internet, and can also be taught from time to time according to the students' requirements. Since teachers teaching online are taught by the excellent teachers of the front line, they are very attractive to parents and students.
The teaching method with the teaching method of teaching as the main means with the teaching method of the blackboard, chalk, and teacher's teaching in the traditional education. Compared with superiority.
This breakdown of traditional education model. On the Internet, you can choose any excellent teachers at any time, any place, and learn any courses. Its characteristics such as "teacher -student separation", "student -centered", "widely spread" and "openness" are unmatched by traditional education. It is conducive to the realization of lifelong education: it can provide new learning channels for students who are unable to accept education due to space, time, work and family relationships, and economic factors. The requirements of those who want to study to provide them with opportunities to obtain certificates and degrees through remote education. This is beneficial to encourage students, especially those who use their spare time to participate in and complete these courses faster.
The online distance education enables teachers and students to communicate in real -time or non -real -time communication across space. This is also the most significant difference between modern long -range education and traditional education, and it is also its advantage. Teachers 'lectures and students' learning can be carried out at the same time in different places, and sufficient communication between teachers and students: students can ask questions in learning at any time and get answers in time. Teachers can timely understand students' learning progress and understand the degree of understanding of the curriculum, and answer the questions raised by the students.
The online remote teaching is conducive to the sharing of educational resources and improve the efficiency and efficiency of education. Online distance education can effectively use the advantages of various educational resources to achieve reasonable allocation of resources. According to expert surveys, this teaching method can enable students to learn 30%of courses, improve learning efficiency by 80%, and save nearly 50%of funds for the school. my country is a great education for poor countries. The education population studying at school is nearly 300 million, accounting for about 23%of the world's total education population. The funding support for this major education system is less than 2%of the world's public education expenditure. At the same time, citizens in my country have risen sharply every year, and online distance education can better use this resource to achieve teaching purposes.
With the further popularity of the Internet, online distance education will definitely become a hot spot for the economic growth of online media.
. Online game
breaks through the "Korean" stream. Operators of online games are desperate for profit. Since the second half of last year, Jinshan spent 10 million yuan to gamble "Swordsman Love Online", which has a very profitable profit. Bundle. NetEase's online game revenue has accounted for 40%of total revenue.
The profit mode of online games mainly depends on selling various game cards. In terms of channels, it is mainly based on Internet cafes and established a business system that directly faces end customers. Many websites have weaved a large sales network throughout the country to sell them through game stores in various places. At the same time, the online payment functions such as investment promotion, industry and commerce, people's livelihood, construction, etc., as well as the post office, telegram and other channels; in terms of price, popular games are basically maintained at less than 1 yuan to buy 10 points. Disappear; in terms of time, the monthly fee card can be used to access the Internet at will within the prescribed period. At present, major websites still focus on doing foreign game agents, and domestic games account for less than 20%.
I. As a new way of entertainment, many websites have been reluctant to be in the situation where the "Korean" stream is rolling for a long time and strives to break through. "Now acting in a good game abroad, the price is too expensive, and the entry fee is generally between 50 and 20 million." Zhang Hui, a business consultant at the Sina Game Information Center, was deeply emotional: "The proportion of division in operation is also distressed , Low foreign developers can account for 10%, high ones can even reach 50%. Therefore, the road to domesticization in the future will be the fundamental direction. "
major websites naturally understand this principle. , Have invested huge sums of money, strengthened independent research, and achieved great achievements. "Chivalry", "Daqing Empire", "Fantasy Westward Journey" and so on were released and moved towards the market. The grand "Legendary World" has achieved unprecedented success. Its online sales system has millions of inputs every day. Netease launched its own boutique RPG game "Journey to the West" and also achieved good results and won the 2003 Best Domestic Online Game Award. Not only that, Netease also created a game promotion mode. According to Manager Zhang Ying of the NetEase Public Relations Department, they specifically cultivated a group of online games "promoters" to tutoring customers everywhere, developing "offline", the more "offline", the longer the player, the "promoter", the "promoter" The higher the income, some are as high as 10,000 yuan per month. She said that this trick is very spiritual. Now NetEase's game users have reached more than 20 million, and the highest number of online people can reach 250,000.
The online game will not only give people pleasure from the virtual environment, but also bring unlimited business opportunities to operators. From the perspective of many gamers, virtual wealth in the game can be measured with realistic currency. According to a survey, 22.64%of users have used real currency to purchase IDs or virtual items in online games, and based on the current 10 mainstream online games in my country's charging operations, the total registered account has exceeded 400 million. If calculated at 23%, more than 90 million registered accounts will participate in cash transactions. Based on the amount of 100 yuan per transaction amount, the scale of the entire market can reach more than 9 billion. It can be seen that the space in my country's game market is very large. If there is a best -selling game, it will immediately bring the source of wealth.
Sixteen, MMS (MMS) business
MMS (MMS) profit methods are mainly the function of multimedia information services. To this end, MMS operators have emptied their minds and continuously enriched this functional service space. At present, MMS has been stained with countless beautiful and seductive colors. On the Internet, merchants have opened up channels such as "MMS pictures, animation classification navigation" for various mobile phones. Customers can convert pictures of their favorite stars, pets, landscapes and other pictures on the Internet to send them into MMS. Pass the music, greeting cards, MMS animations, ringtones, videos, etc. to the people you like; you can not be limited by text processing, even if you send 5,000 words to your lover; Activity; you can also subscribe to download, even take pictures, cameras, etc. of many types of content. Of course, the price is naturally not expensive. Send 1 color picture or greeting card, at least 1-3 yuan. If you want to pay the month of other services, it is generally between 5-25 yuan, and most civilians are difficult to accept for a while. The mainstream position of the SMS market is still irreplaceable, mainly due to its own price advantage. Nevertheless, the rapid growth of MMS users is an indisputable fact, and merchants are even more happy to carry out various names.
17. The "Angel Finance" of the Internet
The earlier germination of venture capital in my country was germinated in the early 1980s. At that time, the world was in a new era of technological revolution. The "Silicon Valley" in the United States on the other side of the Pacific and the promotion of risk investment in the new technological revolution has already become our eyes. In 1985, the Central Committee of the Communist Party of China pointed out in the "Decision on the Reform of the Scientific and Technological System": "For high -tech development work with rapid changes and greater risks, it is possible
If you want to open a shop, you can go to Taobao or Yisu,
If you see that kind of let you click on advertising or stickers or send connections or tell you to remit money in a certain account or let you develop offline It is useless to wait.
Is you will not get a penny.
GO