How to open a good jewelry store

Personal jewelry store
in recent years, although the competition of jewelry business has become increasingly fierce, consumers' chasing "detail embellishment" fashion is still popular, the trend has continued to replace, and the jewelry on the market is always refreshing.
It jewelry shops have also gradually moved from scattered, small and small, and gradually moved to large -scale and specialized. Brands such as "AYAYA" and "top jewelry" have achieved scale expansion; some jewelry shops have begun to hire designers themselves and open processing plants themselves. In addition, some jewelry shops have developed in the direction of professionalism and launched their unique accessories.
This mainly introduces how to "use 150,000 yuan to build a more than 40 square meters of personalized jewelry shop" and how to share a share from "detail consumption".
The target market positioning
Travity consumer group: The consumer group of personalized jewelry shops is positioned in female consumers. Urban fashion girls, professional women, and female students are the main consumer groups.
The jewelry category can include: plush toys, bracelets, mobile jewelry, cosmetics tools, headdress, jewelry, wallet, etc.
Consumer psychological description:
1. Do not go out to buy a small jewelry, but once you go out, you will not easily let go of any place for jewelry sales.
2. Sometimes it is not important to buy or not buy it. I often hold the psychology of "see". "Look" itself is already an interesting behavior.
3. Buying gifts for friends or family members is the first choice.
4. Exquisite small jewelry has the value of collection. Different jewelry rotation can reflect their small interests and small changes in clothing.
5. irrational consumption: Sometimes I just want to stroll around, but once I see it, I can't control it, especially the accessories of less than 10 yuan.
The site selection principles
The location in the jewelry store, to maximize contact with more customers, the location is very important. Here are some principles of site selection.
1. The largest passenger flow is the most important: the bustling streets, downtown areas, and public stations can be considered.
2. With the help of well -known stores: As long as it is a place where female consumers often come out, such as the popular shopping malls, clothing cities, women's specialty stores, etc.
3. Use the "tie" effect: If the product has obvious advantages in the product store, the items are more distinctive, and the competitive strength is strong, then the location can be considered in a relatively concentrated place like "Jewelry Street".
4. Select the "low density" area: If the product characteristics of the jewelry shop are not obvious or the experience of operation is not rich enough, it may avoid the competition of the opponent and choose the place where the jewelry store "low density" covers.
The decoration principles
It jewelry consumers still have a subconscious choice for jewelry shops. Many consumers say that the first impression of the store is important. The unique and interesting shop will definitely attract more favors.
1. Inside the store: To reflect the feminine feeling, create a feminine and delicate atmosphere, it is best to have lights and music.
2. Outside the store: eye -catching, strong visual impact, and temptation, let consumers look at it at first glance.
3. Store name: novel, close to consumers, combined with the overall decoration style. The names such as "top", "ayaya", "living color" can be used for reference.
The cost estimation and profit model
Costal estimation: invested about 40,000 yuan for decoration and purchase of related equipment; about 30,000 yuan for 4 months (quarterly pay one month deposit) rent of rent Expenses; about 40,000 yuan for the first purchase shop; in addition, about 10,000 yuan are used for mixed fees such as clerk salary, publicity and promotion; the remaining 30,000 yuan is used for circulation.
Development goals: continuously grow the small shop surface and work hard to the direction of the chain counter; or increase the service content and expand the category of the product.
The inventory and inventory management
For jewelry stores, the following issues should be considered:
1. Purchase cycle: small jewelry is a fast -updated small item, so the purchase cycle is relatively short. Some. Consider purchases once a day or the next day, at least once a week of purchase.
2. Investment volume: depends on the strength of funds and sales.
3. Purchase channels: Large -scale wholesalers, wholesale market accessories in Guangdong, Zhejiang and other places are relatively abundant; some can also be purchased directly from the manufacturer, and some salespersons take the initiative to sell.
4. How can I fully meet the needs of customers when purchasing? First of all, to allow buyers with market experience to purchase, they are more accurate to the overall feeling of the jewelry market and the grasp of consumer preferences. Secondly, we must go to the jewelry wholesale market frequently to understand the market movement. Third, at the time of business, the salesperson should communicate with consumers frequently and timely feedback the customer's needs. Finally, we need to look at newspapers, magazines, TV programs, etc. to learn about the recent popular trends.
Ideal inventory: According to experience, the first purchase of 40,000 to 50,000 yuan can be covered with 40 square meters of stores. Then "keep three advances one" (that is, the total number of store accessories of 30,000 yuan per month, an average of 10,000 yuan per month).
The eye -catching and sales cheats
It jewelry placement: The jewelry placing of the jewelry shop should be particular. To attract the attention of consumers as soon as possible, pay attention to the following points:
1. For customers, the best visual area is: 80 cm (length of up and down, left and right) areas.
2. The placement of the jewelry should not be too crowded. Make full use of the space and match it with chic and clever.
3. The latest jewelry is best placed in an obvious position and is equipped with instructions.
Sales strategy: The operation of the jewelry shop is within the square inch. However, when Fangcun sees kung fu, effective sales strategies will drive the virtuous circle of jewelry sales. Here are several commonly used strategies.
1. Member card: The consumption is full, you can get a member card, you can enjoy discount discounts in the future.
2. No bargaining: The price of jewelry is generally low, consumers are not sensitive to prices, and there is no need to bargain.
3. Special price area: "Student Specialty Zone" or "Ten yuan special, five -yuan special offer" can be set up. Mainly promoting some backlog accessories.
4. Featured areas: "Korean jewelry", "Tibetan accessories", "blue -printed cloth jewelry" area, etc., highlight the characteristic operations.
5. Theme sales: can further subdivide the behavioral characteristics of consumers to purchase jewelry. According to different themes, you can launch a combination of "lover's jewelry", "birthday jewelry", "charming headgear", "one ornamentation" and other combinations. Each combination includes multiple small jewelry.
6. Holiday sales: use "Valentine's Day", "Women's Day", "April Fool's Day", "Mother's Day", "Ghost Festival" and other festivals for holiday sales.
Plip promotion:
1. Product promotion: Put some related introduction materials about accessories by the shelves, especially the more popular jewelry. For example, the introduction of Tibetan culture next to Tibetan jewelry can be placed on Tibetan culture, which is convenient for customers to understand these newly launched accessories.
2. Inner posters: Poster posters, posted paintings, etc. in the store, introduce the use of jewelry and cultural connotation.
3. Network promotion: You can open your own website. Or use the more popular women's websites, some BBS communities, and chat rooms publish posts, attach exquisite jewelry pictures, websites and sites. Exchange links with other well -known websites, and so on.
4. Gifts: For customers who purchase a large number of jewelry or have accumulated members with a large purchase volume, given different grades to strengthen the publicity of jewelry shops. Gifts can be small bookmarks, mobile phone bags, and so on.

There are stable and good sources of good sources! First! Also, it is like making friends to customers, so he will take the initiative to use you as a friend, and to promote you, and become a big return of you, and you don’t look too cunning. The boss just started with me: Yeah, here? Look at this, 80 original price, just 70 for you! I'm really true. I still think about it. This boss is very good. I think I am a friend, and I will help him propagate. As a result, after a while, I found that the same thing was only 40! Intersection Intersection I am very depressed, since then ... you should know, and I have more promoted this! I let him lie to me!
Therefore, integrity is the best customer as a friend! Today, seeing you seeking guidance on the Internet, you must be a person who really wants to make a good sale. Remember that the customer who deceives you is the God of Wealth. When the God of Wealth discovered, you even gone the porridge money. Intersection I wish you a prosperous business and open a good job!