5 thoughts on “How to open a store on Taobao? Ask you all experienced friends to help you advice. Thank you!”
Ira
1. Before opening the store:
a. Register Member name: Name is very important. The name of the characteristic can make others pay attention to you and remember you; how to be considered to be distinctive. A string of numbers, occasionally Chinese, although there are no shortage of English, but I believe most Taobao buyers are the same as pig brain (if this pig brain is wrong, please letter to everyone), English is not very good. It ’s like a series of letters, just like a string of meaningless numbers, it may not be remembered when I see it N times.
In list of several more distinctive names:
The pig brain is stuffed (Hey, let you narcissistic, don't flatter, no need to flatten the pig's head, it's already a pig's head anymore. What else do you want to look like?) It does not look like a good person (an peer with a couple, the name is really amazing, let me remember him at first glance. Go to the footprints) Tingting Liangliang Store (the name of this MM is the same as the shop name, a bit like a fatigue bombing, but I really let me remember her easily)
password: This is not much to say. Everyone should pay attention to security. The password is best to be an disorderly combination of English numbers symbols, and it is best to be 16 -bit
: Alipay = to Fulbao, this is a good stuff, it will bring various convenience to your online transactions, and it is free, long live, when registering, you must check (become Alipay members).
B. Applying for authentication
Applying for authentication: A small action, just click a few times, but it takes a long time to wait patiently. Upload your ID card is best to use a digital camera or scanner to shoot your ID card to shoot your ID card. (Sweeps) Although there is a way to fax, you can upload your ID card, sometimes the quality of the fax is very poor, and many people have tried to pass N times. There are digital cameras. It should not be difficult to take a clear picture :), and then wait for three working days. The certification should have results. If you cannot pass the certification for some reason, the Taobao customer service will contact you. 🙂
Taobao University: Waiting for authentication is a long or short time. What should I do during this time? It should be a market research and study. Before opening the store, there are a lot of things to be learned. Taobao University is a good place. In addition to the supply, there are problems such as prices, transportation, and after -sales. You can find the answer at Taobao University, and it is good to absorb some predecessors.
. Certification
a. Buy
The certification is passed, but you can't open the store at this moment. There are 10 treasures in sale. In a few days to consider what to sell and where to buy, you can start doing it. There are many essences about the supply of supply in Taobao University. If you don’t understand, you can turn it over. The essence of the residence also needs to be read. If you do not have a physical store or a very good source of good sources, the pig brain recommends that you sell some stylish gadgets with less price, or special DD, buyers on Taobao, most of them are at school students and young work. The family, age between 15 and 35. Find the positioning of the product and the audience, you can start visiting the same paving in Taobao, study more high -end stores, see their baby, sales, characteristics, it is best to be the best. It is known to know that it is better to have me. Take pictures
The baby came back, it is time to take a picture of the baby. It is not recommended to use the photos provided by the supplier. The intention of the seller, there are many stickers about taking photos and repairing photos in Taobao University. In short, you can take the baby beautifully, but the premise is that it is not disturbed. Disurable, it may cause trouble to future transactions Pets after taking photos, you can make a light layer of watermark on the photo, indicate your store name on the watermark (at this time you haven't opened the store, but you should think about it. The name of the store), after opening the store, you should also hit your store site. This is to prevent someone from stealing your baby's picture. If you are hit, there are people who stole your pictures, then you should laugh, because you should laugh because you should laugh because Someone is doing publicity for free to help your shop
c. Baby name
has a beautiful baby picture, and it should be given to the baby. The baby name should be good. If you are a buyer, if you want to buy this product, you will you will What keywords are used to search? In addition to giving the baby a beautiful name, we must also pay attention to the commonly used keywords. This is an important factor to ensure that your baby is searched.
The baby pictures of the girls with a heart girl.
The above figure is an example. The pig brain estimates that DD should be the bracelet, but the name of the product is [Ericho Fashion Crystal Pavilion] natural pink crystal. The name only illustrates the material of this bracelet. , But did not write the most important "bracelet", if I were a buyer, when I bought the bracelet, I would use the "bracelet" as the keyword to search, and this baby lost the opportunity to be browsed. I think Few buyers will have a strong purpose, specifically searching for the word "pink crystal", and there are many babies who sell them have different problems. They have missed a lot of opportunities to be searched. Yo
D. Baby description
The beautiful baby description is essential. The pig brain is designed for web page. Perceive, I am very disgusted to see some of the fonts and colors, and set up many babies of different fonts. This not only has no reason, makes people find the key points, but also the fonts that are too small are easy to make People feel disgusted, plus the colorful colors of flowers, just like a lot of ingredients in a pot, but people can't taste the taste of eight treasure porridge. The really beautiful baby description, clear organizational, and highlights. Maybe there are not many colors, but it is convenient to read and feel comfortable. Igly when you make a baby description, it is best to use only one or three colors, and it is best not to exceed three. The font chooses Songti. You can use the color to protrude. When describing the trivial description, you can use the table to specify so that the buyer can read better. In addition to the beautiful content, you also need to think about the content described by the baby. If you have a beautiful writing, you can write the baby's description a little bit. I can also use writing to attract buyers, but remember not to be true, because that will bring you trouble
e. Price setting
The price is also an important factor in the transaction of goods. When you shopping, you will consider the price factor to set up a competitive price for your product. of course, the price of the price is closely related to the supply and the purchase channel. If you can enter the cheaper than others, then you are more competitive than others. To more refer to the shops of similar sellers to see how their price is set. It is not recommended to fight price wars here. Some people on Taobao are doing money. I do n’t know what the intention is. For the first purpose, if you lose money in order to evaluate, you can make money to make money. The main purpose is to make money, and evaluation is only a manifestation of integrity.
f. Freight
In addition to the price factor, freight is also a focus of buyers' attention. Use low postage as much as possible. It is the most popular for buyers, especially the value of only a few yuan. It will cause the buyer's resentment. Is I saw a mobile phone, only selling a price of 1 yuan, and I was tightened. Click to see it. The postage is more than 2,000. I am angry at a glance.
g. The validity period
The validity period here refers to the validity period of the baby's release. Occasionally, it will see that someone complains about Taobao's validity period is too short, only 7 and 14 days. time. Then, the shorter the baby's time is, the higher the possibility of the transaction, because the upcoming baby will always be ranked at the forefront of search, the more likely it is to be viewed. During the validity period, based on 7 days as the first consideration, compared with similar products for 14 days, you have two opportunities to rank at the forefront, and only one chance in 14 days
R n a. The name of the store
has full 10 pieces of babies on it, and finally you can open the store. The name of the store must be modified, so you can start one first without thinking about it. Change it. The name of the store is the same as the member name. It also needs to attract people's attention. It is best to see the name of the store. nb. Store labels, store introduction and store announcement
The beautiful storemark, store introduction and announcement are indispensable. Do not let these places be empty, make a beautiful store label, write the announcement, write it in the announcement, write it in the announcement. In your promotional description, the store introduction can write the main project, and then write some small texts. The buyer will feel your intentions. The intentional seller will make the buyer feel at ease
c. The avatar and signature
The forum is a very good communication window for Taobao. Of course, it is also a good place for promotion. Yo, there are a lot of customers in the pig's brain, which are found through the forum. The drifting avatar and signature work are indispensable The forum avatar is still the avatar on your Wangwang business card. Whenever Taoyou chats with you When he is, he will see your avatar. If the avatar is very beautiful, the advertising effect will reach
. Transport
Too early, after receiving the payment notice from Alipay, there is still a transit level. Whether it is a palatable or a courier, you must use the money to save the baby safely as much as possible to the buyer. There are many stickers in Taobao University. I do n’t talk about
. Service and after -sales service
After -sales service, sellers who have confidence in their own baby have done very well after -sales service. Whether it is technical support (this seems to be available in IT products and electrical products, hehe) It is a good seller, and there are many retorters who are good sellers. Don't underestimate this part of the customers. The pig brain is because of enthusiasm for service, and the after -sales service is still enthusiastic (don't blame even narcissistic, hehe), there are a lot of retorters, and old guests have introduced new guests. The guests do publicity or unconsciously for you
6. Propaganda
The wine fragrance is also afraid of deep alleys. What should I do?
The posting Mvee of various propaganda methods, some people go to the forum to post, of course, it is not an advertising post, and posting is also a customer. The way of the shop, the higher the gold content of the post, the stronger the advertising effect. The premise is that you need a beautiful avatar and signature ha n business card The name of the store and the website, sent to relatives, friends, colleagues, and colleagues. These may be your potential customers. When the baby is sent, you do n’t prevent it on a business card. At the same time as things, you may pass the business card to his friends. In this way, you have another potential customer
In search engine
Many people find you or find your product, you can't ignore the role of search engines. More than 90%of the information is found through search engines. Therefore, log in to your online store in major engines to allow more more Search for you
In more other networks
The MM told me that her product sales in some forums are also very good. If you like it, you like For the forum, you can make a cool forum avatar and signature file for yourself, and point the link to your own store. These are good ways to increase your explosion of your shop
Seven, RPG (character role Playing games)
The role -playing is a form of game that I like very much. often seeing someone complaining that the business is not good and requesting guidance everywhere. Why don't we come to find the reason for ourselves? It aside the seller's identity, let's play it once to buy. If you sell silver jewelry, go to buy a silver jewelry to see if you have the opportunity to buy your products in your store. The method of buying a variety of ways to buy. You can find it from Taobao's classification directory. You can also use baby search and shop search. Buyers with strong purpose may know that you want to buy necklaces or bracelets, so you also you can also buy it, so you also you can also buy it. Try it once, enter the "sterling silver bracelet" in the search, and then see how the search results are? Looking down one by one, do you like it? What do you like on the first few pages of search? Is there a baby in it? Can the price be acceptable and what is the delivery cost? What is the difference between this baby you want to buy? Merebal buyers who are not strong, they may find the babies they want from the classification directory, may be sorted by time, or they may be sorted in prices, in various methods and various methods and each each Playing a buyer as an angle, the identity of this buyer may be students, white -collar workers, men, ladies, mothers, and children. He may access the Internet during the day, afternoon, night, late night, and early morning. Sales, or poor, and other factors, think about it, you know why your product cannot be sold, may Or shipping costs higher than others. thinking about the problem as a buyer, you will know what is wrong with your business method and what kind of improvement you need to do. If you are a buyer, it can be easily bought The product you want, and this product is in your shop, then you are successful :), let yourself be satisfied, of course, the same consumers are satisfied
Opening a shop on the street, there will be a popular business. The same is true for opening a shop on the Internet. With popularity, business naturally gets better. The popularity of the so -called online store, that is, the passenger flow of online stores, how to increase the traffic of online stores, I made a summary here for reference only for the online store owners. 1. Use the search engine. The traffic brought by the search engine to the website will become larger and larger. In the future, search engines will become the main entrance to online shoppers. Log in to Baidu, Yahoo, Google and other search engines, and submit your URL, the more the better. 2, do it yourself. Persist in the popular forum to post and follow the post, write your URL; go to the blog to publish an article, and you can't write it. Let's ask questions or answer questions about others. You can also use classmates and so on. 3. Do website friendship link. It is best to link a website with a higher PR value, so that you can bring a lot of traffic through others' websites. 4, advertisement. Many of this need to be charged, but there are also some do not charge. Do n’t miss it if you find it. Ali's mother is very good. You can also exchange advertisements with others. 5. Use the chat tool. Use some chat tools such as QQ, MSN, and other chat tools to hang your own online store address on the signature file. He often goes to other people's shops to leave a message. Others will also take into account your online store with time. 6. Use the box group to send. Write a good article and use the box parts to send functions to bring unexpected results to your online store. 7. Update your online store every day, put more gathers in the product introduction, and often change it. 8. Try to make more website websites and include your shop. For example: Grandma Ali Taobao online shop navigation usually brings unexpected customers to your online store. 9, the last one is that the products of your store must be quality, excellent in price, and service first. In this way, you can keep a lot of returning customers. Through their introduction, many loyal customers can be brought.
1. To be credible, so that your store can go forward and let customers buy your product with confidence. 2, there are many tricks, try to achieve the principle of "no one has me, people have me excellence". 3, the general style of the online store relies on photos to sell, so the quality of the photo and the background layout of the photo and the model in the photo should be done as well. 4, increase sales success rate. 5, do honesty, so that you will have more and more back customers. The following is a detailed introduction to opening the online store: a lot of you take a closer look: The process of opening the store online The first step is not on the Internet, but in your mind. do you need to think about what kind of shop you want to open. In this regard, there is no difference between opening the online store and traditional stores. Finding a good city to taste your products is the cornerstone of success.
Step 2, select the store opening platform or website. Y You need to choose a website that provides a personal store platform and register as a user. This step is important. D. Most websites are required to register with valid documents such as real names and ID cards. When choosing a website, the popularity and whether the charging and the charging situation are all important indicators. Many platforms now provide free store opening services, which can save you a lot of gold.
The third step, apply to the website to open a store. It you have to fill in the classification of the products provided by your own store in detail. For example, if you sell fashion watches, then you should be classified as "watches" in "jewelry, watches, and glasses" so that your target users can Find you accurately. Then you need to give a striking name for your own store. Netizens click on which shop in the list, depending on whether the name is attractive. Some online stores show personal information and should be filled in to increase trust.
Step 4, buy. It can be purchased from the channels and platforms you are familiar with, and control costs and low -cost purchase are the key.
Step 5, log in to the production Lu You need to fill in the name, origin, place, nature, appearance, quantity, trading method, transaction time limit of each product It is best to match the picture of the product. The name should be as comprehensive as possible, highlighting the advantages, because when others search for such products, only the name will be displayed on the list. In order to increase the attractiveness, the quality of the picture should be as good as possible, and it should be as detailed as possible. If you need to mail it, it is best to declare who is responsible for the postage.
It another very important thing when logging in is to set the price. Generally, the website will provide the starting price, reserve price, one -price price and other projects. Suppose the seller wants to sell a piece of clothes with a price of 100 yuan and intends to sell it for 150 yuan. If it is a traditional shopkeeper, as long as the price of 150 yuan is marked first, if you can't sell it, a little bit of the price. However, the online bidding is different. The seller must set up a starting price first, and the buyer will start up. The lower the starting price, the more the buyer is interested in. Some sellers set a 1 yuan shot, which is a good way to attract attention.
but the starting price is too low to have the risk of the final transaction price, so the seller is best set up the reserve price at the same time, such as the destruction of 105 yuan as the reserve price to ensure that the product will not be lower than the cost and be bought and walked away. Essence Another disadvantage that the starting price is too low is that you may imply that you are willing to sell the product at a very low price, so that the auction is hovering at a very low price. If the seller feels that the waiting time for the auction is too long, they can set up a price. Once a buyer is willing to pay this price, the product will immediately turn on the product. The disadvantage is that if a few buyers are interested, it is impossible to support the price. The seller should use these settings according to their specific situation.
Step 6, marketing promotion. In order to improve the popularity of your own store, marketing should be properly promoted in the early days of opening a store, but it is not enough to be limited to the Internet. It is necessary to promote various channels online. For example, the "hot product recommendation" position on the page with a large pages on the website, bold the product name on the product classification list, and increase the picture to attract the attention. You can also use ads that do not spend money, such as exchanging links with other stores and websites.
Step 7, the service It when the customer decides whether to buy, it is likely to need a lot of information that you do not provide. They will be proposed on the Internet at any time. Reply. However, it should be noted that in order to prevent sellers from private transactions to avoid transaction costs, many websites will prohibit buyers and sellers from providing any personal contact information on the Internet, such as mailboxes, telephones, etc., otherwise they will be punished.
Step eighth, transaction After transaction, the website will notify the contact information of the two parties, conduct transactions according to the agreed manner, you can choose to meet the transaction, or you can trade through remittances and mailing. But as soon as possible, the other party avoid doubt your credit. Whether it provides other after -sales service depends on the previous agreement between the two parties.
Step ninth, evaluation or complaint Credit is a very important factor in online transactions. In order to jointly build a credit environment, if the transaction is satisfied, it is best to give the other party praise and pass the good ones The service gets the praise of the other party. If the transaction fails, a bad review should be given, or complaints with the website to reduce losses and warn others. If the other party complains, it should be handled as soon as possible to avoid stains for their own credit.
Step tenth, after -sales service do not need to say more about this. Perfect and thoughtful after -sales service is a very important chip for business maintenance. Good customer management work.
The business method of opening online stores: If you are considering opening online stores, you should choose a business method that suits you according to your actual situation. There are three main ways to open stores online: 1) The operation method combined with online store opening and offline store opening. Because of the support of online stores, this kind of online store has a higher price in the price and sales skills of products, and it is also easy to obtain consumer recognition and trust.
2) Full -time operation of online stores. The operator puts all his energy into the operation of the website, takes online stores as his own work, and uses the income of online stores as the main source of personal income.
When you register a online store for free, you have to indicate that when you go to register, what is prompted to send it fast? I will send some documents in the past few days and then take a picture of what I want to sell. The photo is displayed above
/ Taobao (free) / eBay easy (required for a certain fee) n's process of opening the store online The first step is not on the Internet, but in your mind. do you need to think about what kind of shop you want to open. In this regard, there is no difference between opening the online store and traditional stores. Finding a good city to taste your products is the cornerstone of success.
Step 2, select the store opening platform or website. Y You need to choose a website that provides a personal store platform and register as a user. This step is important. D. Most websites are required to register with valid documents such as real names and ID cards. When choosing a website, the popularity and whether the charging and the charging situation are all important indicators. Many platforms now provide free store opening services, which can save you a lot of gold.
The third step, apply to the website to open a store. It you have to fill in the classification of the products provided by your own store in detail. For example, if you sell fashion watches, then you should be classified as "watches" in "jewelry, watches, and glasses" so that your target users can Find you accurately. Then you need to give a striking name for your own store. Netizens click on which shop in the list, depending on whether the name is attractive. Some online stores show personal information and should be filled in to increase trust.
Step 4, buy. It can be purchased from the channels and platforms you are familiar with, and control costs and low -cost purchase are the key.
Step 5, log in to the product You need to fill in the name, origin, place, nature, appearance, quantity, trading method, transaction time limit, etc. Good match with goods. The name should be as comprehensive as possible, highlighting the advantages, because when others search for such products, only the name will be displayed on the list. In order to increase the attractiveness, the quality of the picture should be as good as possible, and it should be as detailed as possible. If you need to mail it, it is best to declare who is responsible for the postage.
It another very important thing when logging in is to set the price. Generally, the website will provide the starting price, reserve price, one -price price and other projects. Suppose the seller wants to sell a piece of clothes with a price of 100 yuan and intends to sell it for 150 yuan. If it is a traditional shopkeeper, as long as the price of 150 yuan is marked first, if you can't sell it, a little bit of the price. However, the online bidding is different. The seller must set up a starting price first, and the buyer will start up. The lower the starting price, the more the buyer is interested in. Some sellers set a 1 yuan shot, which is a good way to attract attention.
but the starting price is too low to have the risk of the final transaction price, so the seller is best set up the reserve price at the same time, such as the destruction of 105 yuan as the reserve price to ensure that the product will not be lower than the cost and be bought and walked away. Essence Another disadvantage that the starting price is too low is that you may imply that you are willing to sell the product at a very low price, so that the auction is hovering at a very low price. If the seller feels that the waiting time for the auction is too long, they can set up a price. Once a buyer is willing to pay this price, the product will immediately turn on the product. The disadvantage is that if a few buyers are interested, it is impossible to support the price. The seller should use these settings according to their specific situation.
Step 6, marketing promotion. In order to improve the popularity of your own store, marketing should be properly promoted in the early days of opening a store, but it is not enough to be limited to the Internet. It is necessary to promote various channels online. For example, the "hot product recommendation" position on the page with a large pages on the website, bold the product name on the product classification list, and increase the picture to attract the attention. You can also use ads that do not spend money, such as exchanging links with other stores and websites.
Step 7, the service It when the customer decides whether to buy, it is likely to need a lot of information that you do not provide. They will be proposed on the Internet at any time. Reply. However, it should be noted that in order to prevent sellers from private transactions to avoid transaction costs, many websites will prohibit buyers and sellers from providing any personal contact information on the Internet, such as mailboxes, telephones, etc., otherwise they will be punished.
Step eighth, transaction After transaction, the website will notify the contact information of the two parties, conduct transactions according to the agreed manner, you can choose to meet the transaction, or you can trade through remittances and mailing. But as soon as possible, the other party avoid doubt your credit. Whether it provides other after -sales service depends on the previous agreement between the two parties.
Step ninth, evaluation or complaint Credit is a very important factor in online transactions. In order to jointly build a credit environment, if the transaction is satisfied, it is best to give the other party praise and pass the good ones The service gets the praise of the other party. If the transaction fails, a bad review should be given, or complaints with the website to reduce losses and warn others. If the other party complains, it should be handled as soon as possible to avoid stains for their own credit.
Step tenth, after -sales service do not need to say more about this. Perfect and thoughtful after -sales service is a very important chip for business maintenance. Good customer management work.
The business method of opening online stores: If you are considering opening online stores, you should choose a business method that suits you according to your actual situation. There are three main ways to open stores online: 1) The operation method combined with online store opening and offline store opening. Because of the support of online stores, this kind of online store has a higher price in the price and sales skills of products, and it is also easy to obtain consumer recognition and trust.
2) Full -time operation of online stores. The operator puts all his energy into the operation of the website, takes online stores as his own work, and uses the income of online stores as the main source of personal income.
3) Part -time online store. The operator operates online stores as its own sideline. For example, many students in schools now use the spare time to run online stores. There are also some workplace personnel who use the work to easily open online stores to increase the source of income.
SE product chapter The selected product fishing fish In online stores, first of all, there must be products that are suitable for sales through the Internet. Not all products that are suitable for online sales are suitable for individuals Open store sales. The author helps you choose a good product through the three major competitive strategies. This is rare and expensive. Choose the product must not choose those products that can be bought everywhere. Since those products can be bought everywhere, why buyers have to buy you, you add the mailing fee, you add the mailing fee, you add the mailing fee. It must be more expensive than elsewhere. Even if you can sell it, you can't make money. You have to find some rare products, so naturally someone will spend a lot of money to buy your product. Here are also differentiated competitive strategies.
It is the use of regional price differences to make money. Many products are much different in different areas, such as electrical appliances, and coastal cities such as Guangdong are much cheaper than inland. Looking at your own, find the products that are rich in your own and there are no other places, so that you can sell a good price! Here we also use cost -leading strategies.
This is not to be born. Try not to be involved in your unfamiliar. If you: love handmade, love cross stitch, hand -painted, and creative things, you may wish to open a related DIY shop. Specialty stores are popular everywhere. Because there are few features, it is easy to attract people. If you are very good for photography and like digital products, you can try it in this regard whether you have any physical stores. The most important thing is to strive to become an expert in this field. Actively answer the membership of the membership, and provide the members of the membership of the membership of the commodity. After a long time, the word of mouth is good. When you think of shopping in this area, you will first think of you. In short, everyone has their own specialty. At any time, it is important to learn to give full play to your own specialties. Do not take your own weaknesses to fight for the strengths of others. Here is also a professional relative innovation strategy. In the advice of industry insiders, through the segmentation of the online sales of products, it is generally the following characteristics: 1) Small volume: mainly to facilitate transportation, reduce the cost of transportation, reduce the cost of transportation, and reduce the cost of transportation. Essence 2) High added value: Single -piece products with low value than freight are not suitable for online sales. 3) It is unique or fashionable: products with good sales of online stores are often unique or very fashionable. 4) The price is more reasonable: If you can buy it at the same price under the Internet, no one will buy it online. 5) You can use the website to understand the desire of the browser: if this product must be seen in person to achieve the trust required for the purchase, then it is not suitable for opening a store online. 6) There is no under the Internet, only online can be bought, such as foreign trade single products or products brought directly from abroad. Is when you choose one or digital products, you must start the market research of customers and opponents to determine whether your choice is correct, because most of the time your choice is based on your own experience or your own experience or It is an asymmetric information to judge. Judging is often wrong, and eventually it can cause your entrepreneurial failure. In response to small entrepreneurial behaviors such as online stores, we provide some basic market research methods: 1. You can take out your thoughts or samples to listen to relatives or friends around It is your potential customers, you can also ask some industry people and experts to listen to their opinions. Do not have such an idea in this investigation, think that some people will not surf the Internet, then he is not my customer. I don't need to investigate him. This idea is wrong, because online stores are just a marketing channel, not to say that The products that no one wants will have someone on the Internet. Only the products that someone wants on the Internet will be sold on the Internet. 2, you can go online to see if there are such products for sale in other people's online stores. If so, then this product has a market, but is this market your market. At this time, it depends on it. If your product has an competitive advantage, if it is the same brand, it mainly depends on the price whether there is an advantage. If it is a different brand at this time, it depends on the influence of your brand and the cost -effectiveness of the product. If not, at this time you have to do offline surveys. If a certain purchase market can be formed, congratulations, you will have a good Dongdong when opening the store online Competition has formed your core competitiveness. Maybe the price is higher, and there will be people who tend to be. This stores at the same time should also pay attention to compliance with national laws and regulations. Do not sell 1) Commodities prohibited or restrict sales of laws and regulations, such as weapons and ammunition, control tools, cultural relics, obscene products, and drugs. 2) counterfeit and shoddy products. 3) Other products that are not suitable for online sales, such as medical devices, drugs, stocks, bonds and mortgages, stealing products, smuggling products, or products obtained from other illegal sources. 4) Users do not have products with rights or dominance.
How to find the supply How to find the source of the source of entrepreneurs who are suitable for entrepreneurship is the most concerned on the entrepreneurial entrepreneur. It is also a sign of online entrepreneurial operations. Whether it is successful, the author combines his own experience and the experience of the online sellers to sort out the following seven sources of purchase. 1. Purchase of wholesale market. This is the most common purchase channel. If your shop is operating clothing, then you can go to some large service wholesale markets to purchase, and you need a strong bargaining ability to purchase in the wholesale market. To the lowest, it is necessary to establish a good relationship with wholesalers, and to explain clearly with the wholesalers on the issue of exchanges, so as to avoid disputes in the future.
2, manufacturer's source: This Formal manufacturers have sufficient supply and good attitude. If you cooperate for a long time, you can generally get slow -selling money. However, in general, manufacturers have a higher volume and are not suitable for small wholesale customers. If you have enough capital reserves and there is no danger of pressing the goods or not afraid of pressing the goods, then go to the manufacturer to purchase.
3, a large number of developers: generally use Baidu and Google to find a lot. They are generally supplied by manufacturers directly, and the supply is relatively stable. The disadvantage is that because they are already big, there are many orders, and the services will inevitably be unable to keep up. And they generally have a fixed retorters. They are not afraid of no wholesalers. It is difficult for you to talk to them. Unless you set more times and become a big customer of him, you may have special discounts or discounts. The worst thing is that their delivery speed and exchange attitude are often unsatisfactory. You can also understand that the order of the order is slower, as long as we order in advance to solve it. The real problem is the exchange. Sometimes it is inevitable that there are some flaws, especially jewelry. Therefore, fully communicate and negotiate in advance.
4, wholesalers who just started: The wholesalers have no fixed wholesale customers and no popularity because they just started. In order to fight for customers, their starting batch is small, and the price is generally not higher than or even some products that will be lower than a large number of developers. You can also talk to them in accordance with your purchase experience, such as price and replacement. They don't agree with your conditions, but maybe they agree, or they can reach an intermediate protocol. And in order to fight for returning, their after -sales service is generally better. The lack is because it is a new wholesaler, everyone must understand their integrity. You can go to the message version to see the evaluation of others, and you can also let them issue a credit certificate.
5, follow foreign trade products or OEM products. The surplus products other than foreign trade orders or well-known brands are processed in addition to some well-known brands. The price is usually very low. A good purchase channel.
6. Buy inventory backlog or clear warehouse treatment products. Because of eagerness to deal with, the price of such products is usually extremely low. If you have enough price capacity, you can eat it at a very low price. Get enough profits by using regional or space -time differences. Therefore, you must go to the market frequently and pay close attention to market changes.
7. Find special purchase channels. For example, if you have relatives or friends in Hong Kong or abroad, you can help them, and enter some products that cannot be seen in some domestic markets, or some low prices. If you are in a place like Zhuhai, Shenzhen, you can even apply for a pass and go out to Hong Kong and Macau for your own purchase.
In the above purchase channels, for sellers operated by small books, the latter three are more suitable, but it is more difficult to find such a purchase channel. The sellers need more time and pay attention. Opening up online, purchase is a very important link. No matter what channels are looking for supply, the low price is the key factor, and find the price of good quality and low price. Your online store has the cornerstone of success.
In opening chapters How to choose the platform Is women are afraid of marrying the wrong Lang, men are afraid of choosing the wrong line, as friends who open a business online, what kind of platform to choose The cost is related, and at the same time, it also has a certain impact on your sales results. If you choose a platform to open a store, it depends on the current stage of your online entrepreneurship. This will choose a platform that suits you. The author will compare the three main online store opening platforms:
The large website opening 1) Professional C2C auction website. 2) A comprehensive shopping website for personal seller members can be registered. 3) A single shopping website for personal seller members can be registered.
The opening of personalized online stores: building an independent online store construction independent online store refers to the operator according to his own product, or entrust others to design a website by themselves, independent independence, independent independence, independent Online stores usually have a level -level domain name website. They are not attached to large shopping websites, relying on operators to attract browsers to perform their own website and complete their final sales through online or under the Internet. It mainly includes two types: personalized online stores and self -service online stores. The complete personalized online stores actually designed a new website, including five aspects, domain name registration, unprecedented rent, web design, program development, website promotion, etc. Because it is completely independent, the style and content of personalized online stores can be designed according to the operator's ideas, instead of having to be limited by specific modules in the online store provided in large websites, and the upload of online store products It is arranged by its own operations with the operation. In addition to paying the design and promotion costs of the website, there is no need to pay online transaction fees, commodity login fees and other fees. Of course, personalized online stores can only get the attention of the viewers through other various website promotion methods and achieve the final commodity transaction. Personalized online stores often cannot immediately obtain the viewer's own credit, and often cannot immediately obtain a viewer. Trust.
The opening of the self -service online store: The self -service online store mainly uses a self -service website mold to build its own online store. It is also an independent online store, but it is more personalized. In terms of online stores, the content of the online store is modular. The content of the online store can only be selected in the regular model. Usually the price is low, and the application function of the website is good, but the style of the online store cannot reach a personalized online store. standard. The self -service online store operation is simple, and specific applications are the same as personalized online stores. At present, many network companies provide self -service website services, and the price is usually between hundreds and 1,000 yuan.
. Psychological preparations
The people may feel that there is nothing to prepare for psychology. In fact, with sufficient psychological preparation, you can solve the problems after opening the store to solve well. Essence
It is to understand the hardships of online transactions. I encountered a lot of novices, and they all felt that doing business on Taobao was very simple. In fact, no, many sellers on Taobao have no business for several months. Moreover, there are fierce competition on Taobao. There are hundreds of stores every day, and there are not many sellers who can stand firm (according to statistics last month, 60 % of sellers are less than 3 hearts). Therefore, make good mental preparations for the loss.
It is to fully understand the buyer's psychology. Friends who often go to Taobao forums know that many sellers have encountered headache buyers. Actually, is it really a buyer? They just want to buy the best DD at the lowest price. What's wrong with this? Think about standing from the perspective of others. From the beginning of opening the store, people -oriented, and take every buyer seriously, so that your store will have a "money" way.
It is to have patience, love and responsibility. You have to ask yourself before opening the store, do you have these three hearts? If you are not sure of yourself, don't try it easily. Because the buyer will definitely ask the bottom before buying you. At this time, you must not be annoyed. Our sellers should try to explain the attributes of your things as much as possible. Love is also necessary. If you can make the entire transaction humane, let customers feel your intention, intimateness and respect, and afraid of not having praise and returning customers? Finally, the sense of responsibility, this is what everyone knows, I won't say much here.
1, ID card: This is necessary for certification. I want to remind you of novices that you must use the scanned part of the original ID card when authentication ~!
2, computer: You must say, isn't this nonsense? What I want to say is that do not operate trading in Internet cafes. It is very dangerous. My friend's account was stolen, and the thousands of yuan in Alipay was gone. And now it costs 4,000 yuan on Taobao ~!
3, online banking: buyers on Taobao now have to pay with Alipay to rest assured. Why don't you apply for an online bank to register an Alipay account, so the transaction details are clear, and everyone can rest assured ~!
4, digital camera: Everyone knows that online transactions, buyers look at the picture shopping. If you think of your things well, good pictures are important. Many posts in photography have been repeatedly emphasized.
1. Understanding the market: You must know what is best for you to sell. Digital sells, but you need to know the relevant knowledge and have certain funds; women's supplies will say different from different customers, that is, the mouth is better; the more familiar you are, the better.
2, cargo than 300: You have to go to a few more manufacturers to fully understand the quality, price and after -sales of their products. Only with these advantages can you be in the fierce competition. Stand out ~
3, understand the relevant law: you bind a contract with others, if there is no relevant legal knowledge, it may be deceived. (There are also a lot of sellers on Taobao.
It is to sell you familiar, affordable, good quality, good after -sales, do not treat the agency contract, do not do it. Mahu ~!
Next, after uploading 10 babies, you can have your own shop. Note that the following three points:
1. The price should be appropriate: too expensive no one can buy it, just say me. Because the price of Japan is high. Good goods Fortunately, there is a physical wholesale store very busy. It is necessary to drink the northwest wind early here. Music, etc. Personally, I think the shop decoration should be unified, it must be in line with your overall style, and not too much. Too many luxurious decoration will only reduce the browsing speed of your shop webpage. 3. Propaganda: Go to the forum to post and reply, do not make naked advertisements, and communicate with you sincerely. At the same time, remind everyone not to advertise randomly, this will not only improve popularity, but will let everyone treat you to you I am not impressed. Do it hard to do every business carefully ~!
. Finally, I hope everyone will take out their sincerity to treat each customer (including those customers who are just asking questions ), Your efforts will not be wasted. From now on, don't complain, don't wait to see. Believe that our tomorrow will be better ~!
1. Before opening the store:
a. Register
Member name: Name is very important. The name of the characteristic can make others pay attention to you and remember you; how to be considered to be distinctive. A string of numbers, occasionally Chinese, although there are no shortage of English, but I believe most Taobao buyers are the same as pig brain (if this pig brain is wrong, please letter to everyone), English is not very good. It ’s like a series of letters, just like a string of meaningless numbers, it may not be remembered when I see it N times.
In list of several more distinctive names:
The pig brain is stuffed (Hey, let you narcissistic, don't flatter, no need to flatten the pig's head, it's already a pig's head anymore. What else do you want to look like?)
It does not look like a good person (an peer with a couple, the name is really amazing, let me remember him at first glance. Go to the footprints)
Tingting Liangliang Store (the name of this MM is the same as the shop name, a bit like a fatigue bombing, but I really let me remember her easily)
password: This is not much to say. Everyone should pay attention to security. The password is best to be an disorderly combination of English numbers symbols, and it is best to be 16 -bit
: Alipay = to Fulbao, this is a good stuff, it will bring various convenience to your online transactions, and it is free, long live, when registering, you must check (become Alipay members).
B. Applying for authentication
Applying for authentication: A small action, just click a few times, but it takes a long time to wait patiently. Upload your ID card is best to use a digital camera or scanner to shoot your ID card to shoot your ID card. (Sweeps) Although there is a way to fax, you can upload your ID card, sometimes the quality of the fax is very poor, and many people have tried to pass N times. There are digital cameras. It should not be difficult to take a clear picture :), and then wait for three working days. The certification should have results. If you cannot pass the certification for some reason, the Taobao customer service will contact you. 🙂
Taobao University: Waiting for authentication is a long or short time. What should I do during this time? It should be a market research and study. Before opening the store, there are a lot of things to be learned. Taobao University is a good place. In addition to the supply, there are problems such as prices, transportation, and after -sales. You can find the answer at Taobao University, and it is good to absorb some predecessors.
. Certification
a. Buy
The certification is passed, but you can't open the store at this moment. There are 10 treasures in sale.
In a few days to consider what to sell and where to buy, you can start doing it. There are many essences about the supply of supply in Taobao University. If you don’t understand, you can turn it over. The essence of the residence also needs to be read.
If you do not have a physical store or a very good source of good sources, the pig brain recommends that you sell some stylish gadgets with less price, or special DD, buyers on Taobao, most of them are at school students and young work. The family, age between 15 and 35. Find the positioning of the product and the audience, you can start visiting the same paving in Taobao, study more high -end stores, see their baby, sales, characteristics, it is best to be the best. It is known to know that it is better to have me. Take pictures
The baby came back, it is time to take a picture of the baby. It is not recommended to use the photos provided by the supplier. The intention of the seller, there are many stickers about taking photos and repairing photos in Taobao University. In short, you can take the baby beautifully, but the premise is that it is not disturbed. Disurable, it may cause trouble to future transactions
Pets after taking photos, you can make a light layer of watermark on the photo, indicate your store name on the watermark (at this time you haven't opened the store, but you should think about it. The name of the store), after opening the store, you should also hit your store site. This is to prevent someone from stealing your baby's picture. If you are hit, there are people who stole your pictures, then you should laugh, because you should laugh because you should laugh because Someone is doing publicity for free to help your shop
c. Baby name
has a beautiful baby picture, and it should be given to the baby. The baby name should be good. If you are a buyer, if you want to buy this product, you will you will What keywords are used to search? In addition to giving the baby a beautiful name, we must also pay attention to the commonly used keywords. This is an important factor to ensure that your baby is searched.
The baby pictures of the girls with a heart girl.
The above figure is an example. The pig brain estimates that DD should be the bracelet, but the name of the product is [Ericho Fashion Crystal Pavilion] natural pink crystal. The name only illustrates the material of this bracelet. , But did not write the most important "bracelet", if I were a buyer, when I bought the bracelet, I would use the "bracelet" as the keyword to search, and this baby lost the opportunity to be browsed. I think Few buyers will have a strong purpose, specifically searching for the word "pink crystal", and there are many babies who sell them have different problems. They have missed a lot of opportunities to be searched. Yo
D. Baby description
The beautiful baby description is essential. The pig brain is designed for web page. Perceive, I am very disgusted to see some of the fonts and colors, and set up many babies of different fonts. This not only has no reason, makes people find the key points, but also the fonts that are too small are easy to make People feel disgusted, plus the colorful colors of flowers, just like a lot of ingredients in a pot, but people can't taste the taste of eight treasure porridge.
The really beautiful baby description, clear organizational, and highlights. Maybe there are not many colors, but it is convenient to read and feel comfortable.
Igly when you make a baby description, it is best to use only one or three colors, and it is best not to exceed three. The font chooses Songti. You can use the color to protrude. When describing the trivial description, you can use the table to specify so that the buyer can read better.
In addition to the beautiful content, you also need to think about the content described by the baby. If you have a beautiful writing, you can write the baby's description a little bit. I can also use writing to attract buyers, but remember not to be true, because that will bring you trouble
e. Price setting
The price is also an important factor in the transaction of goods. When you shopping, you will consider the price factor to set up a competitive price for your product.
of course, the price of the price is closely related to the supply and the purchase channel. If you can enter the cheaper than others, then you are more competitive than others.
To more refer to the shops of similar sellers to see how their price is set. It is not recommended to fight price wars here. Some people on Taobao are doing money. I do n’t know what the intention is. For the first purpose, if you lose money in order to evaluate, you can make money to make money. The main purpose is to make money, and evaluation is only a manifestation of integrity.
f. Freight
In addition to the price factor, freight is also a focus of buyers' attention. Use low postage as much as possible. It is the most popular for buyers, especially the value of only a few yuan. It will cause the buyer's resentment.
Is I saw a mobile phone, only selling a price of 1 yuan, and I was tightened. Click to see it. The postage is more than 2,000. I am angry at a glance.
g. The validity period
The validity period here refers to the validity period of the baby's release. Occasionally, it will see that someone complains about Taobao's validity period is too short, only 7 and 14 days. time.
Then, the shorter the baby's time is, the higher the possibility of the transaction, because the upcoming baby will always be ranked at the forefront of search, the more likely it is to be viewed. During the validity period, based on 7 days as the first consideration, compared with similar products for 14 days, you have two opportunities to rank at the forefront, and only one chance in 14 days
R n
a. The name of the store
has full 10 pieces of babies on it, and finally you can open the store. The name of the store must be modified, so you can start one first without thinking about it. Change it.
The name of the store is the same as the member name. It also needs to attract people's attention. It is best to see the name of the store. nb. Store labels, store introduction and store announcement
The beautiful storemark, store introduction and announcement are indispensable. Do not let these places be empty, make a beautiful store label, write the announcement, write it in the announcement, write it in the announcement. In your promotional description, the store introduction can write the main project, and then write some small texts. The buyer will feel your intentions. The intentional seller will make the buyer feel at ease
c. The avatar and signature
The forum is a very good communication window for Taobao. Of course, it is also a good place for promotion. Yo, there are a lot of customers in the pig's brain, which are found through the forum. The drifting avatar and signature work are indispensable
The forum avatar is still the avatar on your Wangwang business card. Whenever Taoyou chats with you When he is, he will see your avatar. If the avatar is very beautiful, the advertising effect will reach
. Transport
Too early, after receiving the payment notice from Alipay, there is still a transit level. Whether it is a palatable or a courier, you must use the money to save the baby safely as much as possible to the buyer. There are many stickers in Taobao University. I do n’t talk about
. Service and after -sales service
After -sales service, sellers who have confidence in their own baby have done very well after -sales service. Whether it is technical support (this seems to be available in IT products and electrical products, hehe) It is a good seller, and there are many retorters who are good sellers. Don't underestimate this part of the customers.
The pig brain is because of enthusiasm for service, and the after -sales service is still enthusiastic (don't blame even narcissistic, hehe), there are a lot of retorters, and old guests have introduced new guests. The guests do publicity or unconsciously for you
6. Propaganda
The wine fragrance is also afraid of deep alleys. What should I do?
The posting
Mvee of various propaganda methods, some people go to the forum to post, of course, it is not an advertising post, and posting is also a customer. The way of the shop, the higher the gold content of the post, the stronger the advertising effect. The premise is that you need a beautiful avatar and signature ha n
business card
The name of the store and the website, sent to relatives, friends, colleagues, and colleagues. These may be your potential customers. When the baby is sent, you do n’t prevent it on a business card. At the same time as things, you may pass the business card to his friends. In this way, you have another potential customer
In search engine
Many people find you or find your product, you can't ignore the role of search engines. More than 90%of the information is found through search engines. Therefore, log in to your online store in major engines to allow more more Search for you
In more other networks
The MM told me that her product sales in some forums are also very good. If you like it, you like For the forum, you can make a cool forum avatar and signature file for yourself, and point the link to your own store. These are good ways to increase your explosion of your shop
Seven, RPG (character role Playing games)
The role -playing is a form of game that I like very much.
often seeing someone complaining that the business is not good and requesting guidance everywhere. Why don't we come to find the reason for ourselves?
It aside the seller's identity, let's play it once to buy. If you sell silver jewelry, go to buy a silver jewelry to see if you have the opportunity to buy your products in your store.
The method of buying a variety of ways to buy. You can find it from Taobao's classification directory. You can also use baby search and shop search. Buyers with strong purpose may know that you want to buy necklaces or bracelets, so you also you can also buy it, so you also you can also buy it. Try it once, enter the "sterling silver bracelet" in the search, and then see how the search results are? Looking down one by one, do you like it? What do you like on the first few pages of search? Is there a baby in it? Can the price be acceptable and what is the delivery cost? What is the difference between this baby you want to buy?
Merebal buyers who are not strong, they may find the babies they want from the classification directory, may be sorted by time, or they may be sorted in prices, in various methods and various methods and each each Playing a buyer as an angle, the identity of this buyer may be students, white -collar workers, men, ladies, mothers, and children. He may access the Internet during the day, afternoon, night, late night, and early morning. Sales, or poor, and other factors, think about it, you know why your product cannot be sold, may Or shipping costs higher than others.
thinking about the problem as a buyer, you will know what is wrong with your business method and what kind of improvement you need to do. If you are a buyer, it can be easily bought The product you want, and this product is in your shop, then you are successful :), let yourself be satisfied, of course, the same consumers are satisfied
1. Registration Alipay account
2, handling Taobao green card
3, registered Taobao account
logging in to Taobao account- "I want to open a store"
Data and Taobao templates/A/? GID = 7
Opening a shop on the street, there will be a popular business. The same is true for opening a shop on the Internet. With popularity, business naturally gets better. The popularity of the so -called online store, that is, the passenger flow of online stores, how to increase the traffic of online stores, I made a summary here for reference only for the online store owners.
1. Use the search engine. The traffic brought by the search engine to the website will become larger and larger. In the future, search engines will become the main entrance to online shoppers. Log in to Baidu, Yahoo, Google and other search engines, and submit your URL, the more the better.
2, do it yourself. Persist in the popular forum to post and follow the post, write your URL; go to the blog to publish an article, and you can't write it. Let's ask questions or answer questions about others. You can also use classmates and so on.
3. Do website friendship link. It is best to link a website with a higher PR value, so that you can bring a lot of traffic through others' websites.
4, advertisement. Many of this need to be charged, but there are also some do not charge. Do n’t miss it if you find it. Ali's mother is very good. You can also exchange advertisements with others.
5. Use the chat tool. Use some chat tools such as QQ, MSN, and other chat tools to hang your own online store address on the signature file. He often goes to other people's shops to leave a message. Others will also take into account your online store with time.
6. Use the box group to send. Write a good article and use the box parts to send functions to bring unexpected results to your online store.
7. Update your online store every day, put more gathers in the product introduction, and often change it.
8. Try to make more website websites and include your shop. For example: Grandma Ali Taobao online shop navigation usually brings unexpected customers to your online store.
9, the last one is that the products of your store must be quality, excellent in price, and service first. In this way, you can keep a lot of returning customers. Through their introduction, many loyal customers can be brought.
1. To be credible, so that your store can go forward and let customers buy your product with confidence.
2, there are many tricks, try to achieve the principle of "no one has me, people have me excellence".
3, the general style of the online store relies on photos to sell, so the quality of the photo and the background layout of the photo and the model in the photo should be done as well.
4, increase sales success rate.
5, do honesty, so that you will have more and more back customers.
The following is a detailed introduction to opening the online store: a lot of you take a closer look:
The process of opening the store online
The first step is not on the Internet, but in your mind.
do you need to think about what kind of shop you want to open. In this regard, there is no difference between opening the online store and traditional stores. Finding a good city to taste your products is the cornerstone of success.
Step 2, select the store opening platform or website.
Y You need to choose a website that provides a personal store platform and register as a user. This step is important.
D. Most websites are required to register with valid documents such as real names and ID cards. When choosing a website, the popularity and whether the charging and the charging situation are all important indicators. Many platforms now provide free store opening services, which can save you a lot of gold.
The third step, apply to the website to open a store.
It you have to fill in the classification of the products provided by your own store in detail. For example, if you sell fashion watches, then you should be classified as "watches" in "jewelry, watches, and glasses" so that your target users can Find you accurately. Then you need to give a striking name for your own store. Netizens click on which shop in the list, depending on whether the name is attractive. Some online stores show personal information and should be filled in to increase trust.
Step 4, buy.
It can be purchased from the channels and platforms you are familiar with, and control costs and low -cost purchase are the key.
Step 5, log in to the production Lu
You need to fill in the name, origin, place, nature, appearance, quantity, trading method, transaction time limit of each product It is best to match the picture of the product. The name should be as comprehensive as possible, highlighting the advantages, because when others search for such products, only the name will be displayed on the list. In order to increase the attractiveness, the quality of the picture should be as good as possible, and it should be as detailed as possible. If you need to mail it, it is best to declare who is responsible for the postage.
It another very important thing when logging in is to set the price. Generally, the website will provide the starting price, reserve price, one -price price and other projects. Suppose the seller wants to sell a piece of clothes with a price of 100 yuan and intends to sell it for 150 yuan. If it is a traditional shopkeeper, as long as the price of 150 yuan is marked first, if you can't sell it, a little bit of the price. However, the online bidding is different. The seller must set up a starting price first, and the buyer will start up. The lower the starting price, the more the buyer is interested in. Some sellers set a 1 yuan shot, which is a good way to attract attention.
but the starting price is too low to have the risk of the final transaction price, so the seller is best set up the reserve price at the same time, such as the destruction of 105 yuan as the reserve price to ensure that the product will not be lower than the cost and be bought and walked away. Essence Another disadvantage that the starting price is too low is that you may imply that you are willing to sell the product at a very low price, so that the auction is hovering at a very low price. If the seller feels that the waiting time for the auction is too long, they can set up a price. Once a buyer is willing to pay this price, the product will immediately turn on the product. The disadvantage is that if a few buyers are interested, it is impossible to support the price. The seller should use these settings according to their specific situation.
Step 6, marketing promotion.
In order to improve the popularity of your own store, marketing should be properly promoted in the early days of opening a store, but it is not enough to be limited to the Internet. It is necessary to promote various channels online. For example, the "hot product recommendation" position on the page with a large pages on the website, bold the product name on the product classification list, and increase the picture to attract the attention. You can also use ads that do not spend money, such as exchanging links with other stores and websites.
Step 7, the service
It when the customer decides whether to buy, it is likely to need a lot of information that you do not provide. They will be proposed on the Internet at any time. Reply. However, it should be noted that in order to prevent sellers from private transactions to avoid transaction costs, many websites will prohibit buyers and sellers from providing any personal contact information on the Internet, such as mailboxes, telephones, etc., otherwise they will be punished.
Step eighth, transaction
After transaction, the website will notify the contact information of the two parties, conduct transactions according to the agreed manner, you can choose to meet the transaction, or you can trade through remittances and mailing. But as soon as possible, the other party avoid doubt your credit. Whether it provides other after -sales service depends on the previous agreement between the two parties.
Step ninth, evaluation or complaint
Credit is a very important factor in online transactions. In order to jointly build a credit environment, if the transaction is satisfied, it is best to give the other party praise and pass the good ones The service gets the praise of the other party. If the transaction fails, a bad review should be given, or complaints with the website to reduce losses and warn others. If the other party complains, it should be handled as soon as possible to avoid stains for their own credit.
Step tenth, after -sales service
do not need to say more about this. Perfect and thoughtful after -sales service is a very important chip for business maintenance. Good customer management work.
The business method of opening online stores:
If you are considering opening online stores, you should choose a business method that suits you according to your actual situation. There are three main ways to open stores online:
1) The operation method combined with online store opening and offline store opening. Because of the support of online stores, this kind of online store has a higher price in the price and sales skills of products, and it is also easy to obtain consumer recognition and trust.
2) Full -time operation of online stores. The operator puts all his energy into the operation of the website, takes online stores as his own work, and uses the income of online stores as the main source of personal income.
Tell you as long as you register a Taobao account and check the Taobao help after you go in
When you register a online store for free, you have to indicate that when you go to register, what is prompted to send it fast? I will send some documents in the past few days
and then take a picture of what I want to sell. The photo is displayed above
/ Taobao (free)
/ eBay easy (required for a certain fee)
n's process of opening the store online
The first step is not on the Internet, but in your mind.
do you need to think about what kind of shop you want to open. In this regard, there is no difference between opening the online store and traditional stores. Finding a good city to taste your products is the cornerstone of success.
Step 2, select the store opening platform or website.
Y You need to choose a website that provides a personal store platform and register as a user. This step is important.
D. Most websites are required to register with valid documents such as real names and ID cards. When choosing a website, the popularity and whether the charging and the charging situation are all important indicators. Many platforms now provide free store opening services, which can save you a lot of gold.
The third step, apply to the website to open a store.
It you have to fill in the classification of the products provided by your own store in detail. For example, if you sell fashion watches, then you should be classified as "watches" in "jewelry, watches, and glasses" so that your target users can Find you accurately. Then you need to give a striking name for your own store. Netizens click on which shop in the list, depending on whether the name is attractive. Some online stores show personal information and should be filled in to increase trust.
Step 4, buy.
It can be purchased from the channels and platforms you are familiar with, and control costs and low -cost purchase are the key.
Step 5, log in to the product
You need to fill in the name, origin, place, nature, appearance, quantity, trading method, transaction time limit, etc. Good match with goods. The name should be as comprehensive as possible, highlighting the advantages, because when others search for such products, only the name will be displayed on the list. In order to increase the attractiveness, the quality of the picture should be as good as possible, and it should be as detailed as possible. If you need to mail it, it is best to declare who is responsible for the postage.
It another very important thing when logging in is to set the price. Generally, the website will provide the starting price, reserve price, one -price price and other projects. Suppose the seller wants to sell a piece of clothes with a price of 100 yuan and intends to sell it for 150 yuan. If it is a traditional shopkeeper, as long as the price of 150 yuan is marked first, if you can't sell it, a little bit of the price. However, the online bidding is different. The seller must set up a starting price first, and the buyer will start up. The lower the starting price, the more the buyer is interested in. Some sellers set a 1 yuan shot, which is a good way to attract attention.
but the starting price is too low to have the risk of the final transaction price, so the seller is best set up the reserve price at the same time, such as the destruction of 105 yuan as the reserve price to ensure that the product will not be lower than the cost and be bought and walked away. Essence Another disadvantage that the starting price is too low is that you may imply that you are willing to sell the product at a very low price, so that the auction is hovering at a very low price. If the seller feels that the waiting time for the auction is too long, they can set up a price. Once a buyer is willing to pay this price, the product will immediately turn on the product. The disadvantage is that if a few buyers are interested, it is impossible to support the price. The seller should use these settings according to their specific situation.
Step 6, marketing promotion.
In order to improve the popularity of your own store, marketing should be properly promoted in the early days of opening a store, but it is not enough to be limited to the Internet. It is necessary to promote various channels online. For example, the "hot product recommendation" position on the page with a large pages on the website, bold the product name on the product classification list, and increase the picture to attract the attention. You can also use ads that do not spend money, such as exchanging links with other stores and websites.
Step 7, the service
It when the customer decides whether to buy, it is likely to need a lot of information that you do not provide. They will be proposed on the Internet at any time. Reply. However, it should be noted that in order to prevent sellers from private transactions to avoid transaction costs, many websites will prohibit buyers and sellers from providing any personal contact information on the Internet, such as mailboxes, telephones, etc., otherwise they will be punished.
Step eighth, transaction
After transaction, the website will notify the contact information of the two parties, conduct transactions according to the agreed manner, you can choose to meet the transaction, or you can trade through remittances and mailing. But as soon as possible, the other party avoid doubt your credit. Whether it provides other after -sales service depends on the previous agreement between the two parties.
Step ninth, evaluation or complaint
Credit is a very important factor in online transactions. In order to jointly build a credit environment, if the transaction is satisfied, it is best to give the other party praise and pass the good ones The service gets the praise of the other party. If the transaction fails, a bad review should be given, or complaints with the website to reduce losses and warn others. If the other party complains, it should be handled as soon as possible to avoid stains for their own credit.
Step tenth, after -sales service
do not need to say more about this. Perfect and thoughtful after -sales service is a very important chip for business maintenance. Good customer management work.
The business method of opening online stores:
If you are considering opening online stores, you should choose a business method that suits you according to your actual situation. There are three main ways to open stores online:
1) The operation method combined with online store opening and offline store opening. Because of the support of online stores, this kind of online store has a higher price in the price and sales skills of products, and it is also easy to obtain consumer recognition and trust.
2) Full -time operation of online stores. The operator puts all his energy into the operation of the website, takes online stores as his own work, and uses the income of online stores as the main source of personal income.
3) Part -time online store. The operator operates online stores as its own sideline. For example, many students in schools now use the spare time to run online stores. There are also some workplace personnel who use the work to easily open online stores to increase the source of income.
SE product chapter
The selected product fishing fish
In online stores, first of all, there must be products that are suitable for sales through the Internet. Not all products that are suitable for online sales are suitable for individuals Open store sales. The author helps you choose a good product through the three major competitive strategies.
This is rare and expensive. Choose the product must not choose those products that can be bought everywhere. Since those products can be bought everywhere, why buyers have to buy you, you add the mailing fee, you add the mailing fee, you add the mailing fee. It must be more expensive than elsewhere. Even if you can sell it, you can't make money. You have to find some rare products, so naturally someone will spend a lot of money to buy your product. Here are also differentiated competitive strategies.
It is the use of regional price differences to make money. Many products are much different in different areas, such as electrical appliances, and coastal cities such as Guangdong are much cheaper than inland. Looking at your own, find the products that are rich in your own and there are no other places, so that you can sell a good price! Here we also use cost -leading strategies.
This is not to be born. Try not to be involved in your unfamiliar. If you: love handmade, love cross stitch, hand -painted, and creative things, you may wish to open a related DIY shop. Specialty stores are popular everywhere. Because there are few features, it is easy to attract people. If you are very good for photography and like digital products, you can try it in this regard whether you have any physical stores. The most important thing is to strive to become an expert in this field. Actively answer the membership of the membership, and provide the members of the membership of the membership of the commodity. After a long time, the word of mouth is good. When you think of shopping in this area, you will first think of you. In short, everyone has their own specialty. At any time, it is important to learn to give full play to your own specialties. Do not take your own weaknesses to fight for the strengths of others. Here is also a professional relative innovation strategy.
In the advice of industry insiders, through the segmentation of the online sales of products, it is generally the following characteristics:
1) Small volume: mainly to facilitate transportation, reduce the cost of transportation, reduce the cost of transportation, and reduce the cost of transportation. Essence
2) High added value: Single -piece products with low value than freight are not suitable for online sales.
3) It is unique or fashionable: products with good sales of online stores are often unique or very fashionable.
4) The price is more reasonable: If you can buy it at the same price under the Internet, no one will buy it online.
5) You can use the website to understand the desire of the browser: if this product must be seen in person to achieve the trust required for the purchase, then it is not suitable for opening a store online.
6) There is no under the Internet, only online can be bought, such as foreign trade single products or products brought directly from abroad.
Is when you choose one or digital products, you must start the market research of customers and opponents to determine whether your choice is correct, because most of the time your choice is based on your own experience or your own experience or It is an asymmetric information to judge. Judging is often wrong, and eventually it can cause your entrepreneurial failure. In response to small entrepreneurial behaviors such as online stores, we provide some basic market research methods:
1. You can take out your thoughts or samples to listen to relatives or friends around It is your potential customers, you can also ask some industry people and experts to listen to their opinions. Do not have such an idea in this investigation, think that some people will not surf the Internet, then he is not my customer. I don't need to investigate him. This idea is wrong, because online stores are just a marketing channel, not to say that The products that no one wants will have someone on the Internet. Only the products that someone wants on the Internet will be sold on the Internet.
2, you can go online to see if there are such products for sale in other people's online stores. If so, then this product has a market, but is this market your market. At this time, it depends on it. If your product has an competitive advantage, if it is the same brand, it mainly depends on the price whether there is an advantage. If it is a different brand at this time, it depends on the influence of your brand and the cost -effectiveness of the product. If not, at this time you have to do offline surveys. If a certain purchase market can be formed, congratulations, you will have a good Dongdong when opening the store online Competition has formed your core competitiveness. Maybe the price is higher, and there will be people who tend to be.
This stores at the same time should also pay attention to compliance with national laws and regulations. Do not sell
1) Commodities prohibited or restrict sales of laws and regulations, such as weapons and ammunition, control tools, cultural relics, obscene products, and drugs.
2) counterfeit and shoddy products.
3) Other products that are not suitable for online sales, such as medical devices, drugs, stocks, bonds and mortgages, stealing products, smuggling products, or products obtained from other illegal sources.
4) Users do not have products with rights or dominance.
How to find the supply
How to find the source of the source of entrepreneurs who are suitable for entrepreneurship is the most concerned on the entrepreneurial entrepreneur. It is also a sign of online entrepreneurial operations. Whether it is successful, the author combines his own experience and the experience of the online sellers to sort out the following seven sources of purchase.
1. Purchase of wholesale market.
This is the most common purchase channel. If your shop is operating clothing, then you can go to some large service wholesale markets to purchase, and you need a strong bargaining ability to purchase in the wholesale market. To the lowest, it is necessary to establish a good relationship with wholesalers, and to explain clearly with the wholesalers on the issue of exchanges, so as to avoid disputes in the future.
2, manufacturer's source:
This Formal manufacturers have sufficient supply and good attitude. If you cooperate for a long time, you can generally get slow -selling money. However, in general, manufacturers have a higher volume and are not suitable for small wholesale customers. If you have enough capital reserves and there is no danger of pressing the goods or not afraid of pressing the goods, then go to the manufacturer to purchase.
3, a large number of developers:
generally use Baidu and Google to find a lot. They are generally supplied by manufacturers directly, and the supply is relatively stable. The disadvantage is that because they are already big, there are many orders, and the services will inevitably be unable to keep up. And they generally have a fixed retorters. They are not afraid of no wholesalers. It is difficult for you to talk to them. Unless you set more times and become a big customer of him, you may have special discounts or discounts. The worst thing is that their delivery speed and exchange attitude are often unsatisfactory. You can also understand that the order of the order is slower, as long as we order in advance to solve it. The real problem is the exchange. Sometimes it is inevitable that there are some flaws, especially jewelry. Therefore, fully communicate and negotiate in advance.
4, wholesalers who just started:
The wholesalers have no fixed wholesale customers and no popularity because they just started. In order to fight for customers, their starting batch is small, and the price is generally not higher than or even some products that will be lower than a large number of developers. You can also talk to them in accordance with your purchase experience, such as price and replacement. They don't agree with your conditions, but maybe they agree, or they can reach an intermediate protocol. And in order to fight for returning, their after -sales service is generally better. The lack is because it is a new wholesaler, everyone must understand their integrity. You can go to the message version to see the evaluation of others, and you can also let them issue a credit certificate.
5, follow foreign trade products or OEM products.
The surplus products other than foreign trade orders or well-known brands are processed in addition to some well-known brands. The price is usually very low. A good purchase channel.
6. Buy inventory backlog or clear warehouse treatment products.
Because of eagerness to deal with, the price of such products is usually extremely low. If you have enough price capacity, you can eat it at a very low price. Get enough profits by using regional or space -time differences. Therefore, you must go to the market frequently and pay close attention to market changes.
7. Find special purchase channels.
For example, if you have relatives or friends in Hong Kong or abroad, you can help them, and enter some products that cannot be seen in some domestic markets, or some low prices. If you are in a place like Zhuhai, Shenzhen, you can even apply for a pass and go out to Hong Kong and Macau for your own purchase.
In the above purchase channels, for sellers operated by small books, the latter three are more suitable, but it is more difficult to find such a purchase channel. The sellers need more time and pay attention. Opening up online, purchase is a very important link. No matter what channels are looking for supply, the low price is the key factor, and find the price of good quality and low price. Your online store has the cornerstone of success.
In opening chapters
How to choose the platform
Is women are afraid of marrying the wrong Lang, men are afraid of choosing the wrong line, as friends who open a business online, what kind of platform to choose The cost is related, and at the same time, it also has a certain impact on your sales results. If you choose a platform to open a store, it depends on the current stage of your online entrepreneurship. This will choose a platform that suits you. The author will compare the three main online store opening platforms:
The large website opening
1) Professional C2C auction website.
2) A comprehensive shopping website for personal seller members can be registered.
3) A single shopping website for personal seller members can be registered.
The opening of personalized online stores:
building an independent online store construction independent online store refers to the operator according to his own product, or entrust others to design a website by themselves, independent independence, independent independence, independent Online stores usually have a level -level domain name website. They are not attached to large shopping websites, relying on operators to attract browsers to perform their own website and complete their final sales through online or under the Internet. It mainly includes two types: personalized online stores and self -service online stores.
The complete personalized online stores actually designed a new website, including five aspects, domain name registration, unprecedented rent, web design, program development, website promotion, etc. Because it is completely independent, the style and content of personalized online stores can be designed according to the operator's ideas, instead of having to be limited by specific modules in the online store provided in large websites, and the upload of online store products It is arranged by its own operations with the operation. In addition to paying the design and promotion costs of the website, there is no need to pay online transaction fees, commodity login fees and other fees. Of course, personalized online stores can only get the attention of the viewers through other various website promotion methods and achieve the final commodity transaction. Personalized online stores often cannot immediately obtain the viewer's own credit, and often cannot immediately obtain a viewer. Trust.
The opening of the self -service online store:
The self -service online store mainly uses a self -service website mold to build its own online store. It is also an independent online store, but it is more personalized. In terms of online stores, the content of the online store is modular. The content of the online store can only be selected in the regular model. Usually the price is low, and the application function of the website is good, but the style of the online store cannot reach a personalized online store. standard.
The self -service online store operation is simple, and specific applications are the same as personalized online stores. At present, many network companies provide self -service website services, and the price is usually between hundreds and 1,000 yuan.
. Psychological preparations
The people may feel that there is nothing to prepare for psychology. In fact, with sufficient psychological preparation, you can solve the problems after opening the store to solve well. Essence
It is to understand the hardships of online transactions. I encountered a lot of novices, and they all felt that doing business on Taobao was very simple. In fact, no, many sellers on Taobao have no business for several months. Moreover, there are fierce competition on Taobao. There are hundreds of stores every day, and there are not many sellers who can stand firm (according to statistics last month, 60 % of sellers are less than 3 hearts). Therefore, make good mental preparations for the loss.
It is to fully understand the buyer's psychology. Friends who often go to Taobao forums know that many sellers have encountered headache buyers. Actually, is it really a buyer? They just want to buy the best DD at the lowest price. What's wrong with this? Think about standing from the perspective of others. From the beginning of opening the store, people -oriented, and take every buyer seriously, so that your store will have a "money" way.
It is to have patience, love and responsibility. You have to ask yourself before opening the store, do you have these three hearts? If you are not sure of yourself, don't try it easily. Because the buyer will definitely ask the bottom before buying you. At this time, you must not be annoyed. Our sellers should try to explain the attributes of your things as much as possible. Love is also necessary. If you can make the entire transaction humane, let customers feel your intention, intimateness and respect, and afraid of not having praise and returning customers? Finally, the sense of responsibility, this is what everyone knows, I won't say much here.
1, ID card: This is necessary for certification. I want to remind you of novices that you must use the scanned part of the original ID card when authentication ~!
2, computer: You must say, isn't this nonsense? What I want to say is that do not operate trading in Internet cafes. It is very dangerous. My friend's account was stolen, and the thousands of yuan in Alipay was gone. And now it costs 4,000 yuan on Taobao ~!
3, online banking: buyers on Taobao now have to pay with Alipay to rest assured. Why don't you apply for an online bank to register an Alipay account, so the transaction details are clear, and everyone can rest assured ~!
4, digital camera: Everyone knows that online transactions, buyers look at the picture shopping. If you think of your things well, good pictures are important. Many posts in photography have been repeatedly emphasized.
1. Understanding the market: You must know what is best for you to sell. Digital sells, but you need to know the relevant knowledge and have certain funds; women's supplies will say different from different customers, that is, the mouth is better; the more familiar you are, the better.
2, cargo than 300: You have to go to a few more manufacturers to fully understand the quality, price and after -sales of their products. Only with these advantages can you be in the fierce competition. Stand out ~
3, understand the relevant law: you bind a contract with others, if there is no relevant legal knowledge, it may be deceived. (There are also a lot of sellers on Taobao.
It is to sell you familiar, affordable, good quality, good after -sales, do not treat the agency contract, do not do it. Mahu ~!
Next, after uploading 10 babies, you can have your own shop. Note that the following three points:
1. The price should be appropriate: too expensive no one can buy it, just say me. Because the price of Japan is high. Good goods Fortunately, there is a physical wholesale store very busy. It is necessary to drink the northwest wind early here. Music, etc. Personally, I think the shop decoration should be unified, it must be in line with your overall style, and not too much. Too many luxurious decoration will only reduce the browsing speed of your shop webpage.
3. Propaganda: Go to the forum to post and reply, do not make naked advertisements, and communicate with you sincerely. At the same time, remind everyone not to advertise randomly, this will not only improve popularity, but will let everyone treat you to you I am not impressed. Do it hard to do every business carefully ~!
. Finally, I hope everyone will take out their sincerity to treat each customer (including those customers who are just asking questions ), Your efforts will not be wasted. From now on, don't complain, don't wait to see. Believe that our tomorrow will be better ~!