Mechanical products, how to do online marketing

How to do online marketing for mechanical products? The changes are inseparable from its ancestors. When mechanical products do online marketing, they often have a headache, but it is actually three aspects:
1. What is the purpose of online marketing? In other words, if you think about your prospective customers, what they look like, what their needs, and what are their preferences? Only by understanding these, the work of the latter can be better carried out, and the effect of less effort can be achieved.
2, how to choose online marketing channels? (1) Classification of online marketing channels
Category 1: For the promotion channels for quasi -customer search habits, it is represented by mainstream search channel Baidu, Shenma, 360, Sogou, etc. , Including today's headlines, Weibo, WeChat, Douyin, etc.
How to make online marketing for mechanical products?
Category 2: For the promotion channels for user fragmented reading, it is represented by mainstream fragmented reading channels today, Douyin, Weibo, etc., as well as some vertical second -line traffic platforms, including Himalayas and Blog , Zhihu, Post Bar, etc.
The category 3: Other channel promotion, mainly related platforms related to mechanical products, such as the exchange forum of some vertical mechanical products, as well as the mechanical product sector of some large portal websites, and even some mechanical products related tools related to tools Type platform.
(2) Online marketing channel selection
The choice of network marketing channels. Based on your positioning of customers, what are your quasi -customer needs, and what will they search? Which of your customers is mostly, what platforms do they prefer to spend time? Do your customers love to learn, do you love to visit the forum, and what forum loves to visit?
This to understand the customer, and the promotion channel is naturally screened.
(3) Network marketing forms
The online marketing form:
The first type is to spend directly spend money on the channel to advertise. Some customers come in, but no customer comes in without spending money.
The second type is the content of customer needs on the channel. This promotion form is slower. There are very few customers that can be brought in the early stage, but long -term accumulation will form a surge in traffic.
How to make online marketing for mechanical products?
The traditional mechanical companies on the market are small and medium -sized enterprises. These small and medium -sized enterprises have a common characteristic. Most of them are difficult for them to make a lot of money and advertise directly on the selected promotion channels.
Therefore, most small and medium -sized enterprises of most mechanical products are walking in two legs. In the early stage, the first promotion form brought new customers. In the later period, it mainly brought new customers in the second promotion form.
3, online marketing customers have spent the salary of employees' salary for the second time, and the transformed customers have also been transformed, and the customers attracted are still very useful. What does that mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer.
Co the old customers cannot generate secondary demand, don't forget the "user reputation". How to let your old customers recommend new customers and let new customers bring new customers, it is a move of four or two.
So the customers brought by online marketing must settle to the Internet platform. This platform can be your WeChat signal or WeChat group, Weibo, etc. It depends on your customer group. They like to like it. Which platforms stay.
How to make online marketing for mechanical products?
Then on the platform where the customer precipitate, formulate a gameplay or mechanism to provide some benefits to bring old customers to new customers, such as direct reward cash and so on.
How to play with you, there are many gameplay. But one thing is very important. If you want customers to bring customers, the company's mechanical products/services, it must pass the quality. This is the basis for establishing reputation. When you let customers recommend you to new customers, there is no worries.
[Note] The essence of online marketing is the same as the nature of looking for customers offline. Whether you are a mechanical product or other traditional industries, the nature of marketing promotion is inseparable: people (customers)! Always think centered on people (customers)!

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