real wholesale jewelry display stands How to evaluate the two -dimensional Hatsune Miku?

vintage inspired wholesale jewelry "Hatsune Miku" attended the Taobao Creation Festival.
At the moment when the two -dimensional culture is popular, many people now regard Luo Tianyi to a nugget for the potential huge market for the second dimension -in Japan, it is respected by fans as "His Royal Highness of the World's No. 1 Princess. "Hatsune Miku's ability to attract gold in the future is amazing. In 2012, Hatsune Miku's future advertising costs reached more than 7.5 million yen. The price of each concert exceeded 3 million yen. In that year, it reached a total of more than 10 billion yen (about 500 million yuan ) The income, known as the princess of "tens of billions".
At the same time, Hatsune Miku will become the "darling" of major manufacturers in the future. The types of endorsement and authorized products are from the Internet, fashion, and cars to daily necessities. Spokesperson. In December last year, Hatsune Miku's minimum fare was 680 yuan in the concert in Beijing, and the price of this price was sold out in half an hour.
Litian is similar to the future packaging to the future of the business model, in an attempt to create China's Hatsune Miku. However, the road of business monetization in the fan has encountered major setbacks in China.
has tens of millions of fans, but business realization is extremely difficult
"In fact, Luo Tianyi has not yet achieved profitability. We have been investing. Although there are some income, we have not recovered the cost so far." Cao Yan revealed that now, Shanghai He Nian operates six virtual idol singers at the same time, and the company has invested in the production and upgrade of operating costs and sound library software.
The first problem encountered by Luo Tianyi was that Yamaha Software Vocal Library Editor could not be sold in China. The sales volume of Yamaha's sound library editors in Japan, but this phenomenon has not appeared in China. There are not many paiders priced at 980 yuan and 880 yuan editors. Instead, free software is full of free software. Later, Yamaha withdrawn from He Nian, who participated in the investment
In 2013, Luo Tianyi, who had accumulated a certain amount of fans, tried to use peripheral products to imitate Japan's model to sell peripheral products and CDs after popularity. However, in the pirated environment of China at that time, the peripheral products could not be sold at all. There was almost no hope to make money by making money.
TOC's business monetization, He Nian began to take the TOB's advertising endorsement and the image -authorized business monetization path, and authorized Luo Tianyi to the mobile game "Dragon Valley" to endorse Changan Automobile. However, this realization caused Luo Tianyi to dissatisfy, thinking that Luo Tianyi did not match the product itself.
The company is also different from the company. He Nian's original founder wants to leave the UGC mode, weaken music, and operate virtual idols as live idols, and take the idolization road. Some people want to continue to rely on UGC content to follow the music -based Miku Modern Model. In February 2015, he announced that he had left He Nian for the reason for internal ideas and established another company in Shanghai, a company that was a virtual idol.
He Nian continued to let Luo Tianyi take the singing model. In 2015, Cao Yan went to He Nian as the general manager. In her opinion, the domestic two -dimensional culture was much more popular in the past two years. Especially after the stations B were rising, Luo Tianyi gathered high popularity on the Internet. Hope to cooperate with Luo Tianyi. However, although the environment has changed, Luo Tianyi, who relies on UGC (user production content), is relatively easy to improve the popularity or business realization, but this is still a early market, compared to the mature environment in Japan, which is a mature environment in Japan. There is also a gap.
In an early market, the most important thing is to consider the feelings of fans. On the one hand, when connecting advertising endorsements, ads that are consistent with the image of the virtual singer will be selected. On the other hand, when operating his own singer, he dare not find partners easily. In every aspect of the production and operation of virtual idols, He Nian is done by himself. He Nian has his own VR and AR technology team.
This leads to high cost. According to Cao Yan, it invested over 100 million yuan in the early stage of creating a virtual idol. Although Luo Tianyi held a concert in Shanghai, the concert directly copied Hatsune Matsuro in the future in Japan. The full concert needs to invest tens of millions of yuan, but the concert is not much sponsorship.
In difficulty in monetizing the two -dimensional economy
Nowadays, Luo Tianyi mainly makes money by selling editors, authorization, and endorsements. She has spoken 4 games, and recently sang a Chinese theme song for a game. Essence At the same time, due to the improvement of the Chinese copyright market, it began to make some peripheral products, but the current revenue still cannot cover costs. "UGC can be in Japan. Hatsune is up to UGC, but in China, the market is not mature. The post -85s and post -90s post -85s and post -90s still have interest and hobbies. "
is more important, and the birth and cultivation of virtual idols are inseparable from the support and comprehensive follow -up operation of the content. Although in addition to Luo Tianyi in China, Lezheng 绫 and Le Zhenglong have emerged in the past. Twenty "virtual idols", such as teeth, Ziyan, oriental gardenia, have not been really popular, but there are few
"Many companies are creating virtual idols, but they are not done well because this is one of them. It is a matter of comprehensive ability. "Qi Lingshi CEO Ye Wei said that when the outside world observes Luo Tianyi in the operation of China, she will find that her success is actually difficult to copy.
It also an important issue. In China, whether the value of fans can be converted into economic value, and how much the two -dimensional market is in China, in fact, it is unknown in the industry -mid -July, the two -dimensional video website " AB Shuangjiao "ACFUN and Bilibili have been removed from a large number of film and television dramas. These two websites have conducted many commercialized attempts in the past few years, but in the end they found that the roads are extremely rugged and have not found clear business models so far.
In someone to pin his hopes on the BAT giant -Baidu held the 2017 post bar of "Dimension Max" to try to drive the post bar with the second dimension; Ali's main battlefield is excellent and Ali literature. Tencent's biggest advantage is QQ, coupled with the main interest social product "Interest Tribe", and also held a Manchu exhibition QQJoy in Chengdu. However, Tencent's executives also admitted that even if the users were gathered and completed the closed loop, QQ's two -dimensional two -dimensional still did not get out of the realization dilemma.
For these giants, how many core two -dimensional users are now worthy of face -to -face. From the perspective of age composition, the earliest "post -80s" that came into contact with the "two -dimensional" are gradually withdrawing.
In addition, Hatsune Miku will soon enter the Chinese market. By then, more intense competition will appear in the Chinese market. Before that, how to create a truly popular virtual idol is the challenge of all Chinese virtual idol companies r r r r r r

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