What is the Chinese people who buy thousands of tons of gold a year?

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  1. Every Spring Festival, engagement, marriage, and gifts to relatives and friends, gold jewelry often ushered in the wave of purchase. What is the consumption situation of the Spring Festival this year? Data show that in 2016, a total of 453.486 tons of gold in China became the world's largest golden production country in the world for 10 consecutive years. In 2016, the national gold consumption was 975.38 tons, and it became the world's largest gold consumer country for 4 consecutive years.

    Detailed introduction:

    Although the gold jewelry of the Spring Festival is hot, the off -season sales outside the festival are not large. According to the latest statistics from the China Gold Association, in 2016, a total of 453.486 tons of gold in China became the world's largest gold producer for 10 consecutive years. In 2016, the national gold consumption was 975.38 tons, and it became the world's largest gold consumer country for 4 consecutive years. Looking back at the past four years, China's jewelry has fluctuated greatly. From 2013 to 2016, it was 716.5 tons, 667.06 tons, 721.58 tons, and 611.17 tons, showing a wide range of shocks.
    It for my country's four consecutive years of gold consumption in the world, the days of gold processing enterprises seem to be better. However, because the sales of gold jewelry fluctuate greatly each year, newly entered processors are easy to lose money. Only by continuously innovating and designing new styles can they meet the new needs of consumers and processed enterprises can survive.
    The reporter found in an interview around the Spring Festival that in order to meet the recent blowout customer needs, in addition to overtime and additional points, merchants are also busy with product innovation and launch products with more consumer trends. Right now is the good time to sell the New Year's jewelry. Many merchants have launched the chicks of the year of the chicken.
    Jewelry sales director Zhang Wuyu: Like our chicks, the sales are also very hot now. Now there is such a ring. Like our entire series of products, there are bracelets and rings. According to some such products, there will be a more lovely chick graphics on it. This one is also mainly aimed at the post -90s, post -00s, and pursuing a sense of fashion.
    Mi -jewelry designers said that in the past, consumers felt that buying gold would choose to be large. This is the symbol of wealth, but now the consumption concept has changed, and young people have led the trend. As a golden jewelry designer, their focus of work is shifted, and the design of simple, fresh, and cultural added accessories can be designed to grasp the market more tighter.

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