What is the development of the stationery product industry?

In the period of steady development of my country's stationery industry
2013-18, affected by factors such as the decline in the number of students and paperlessness of the office, my country's stationery industry entered a period of steady development. According to IBIS statistics, in 2018, my country's stationery manufacturing Industry income reached $ 17 billion, an increase of 4.0%over 2017.

2013-2018, the per capita consumption of stationery in my country increased year by year. In 2018, the per capita consumption of stationery in my country reached 15.8 US dollars, about RMB 100 Essence

2018 My Chinese paper stationery market share exceeding 40%
If products, the products of my country's stationery industry mainly include writing stationery such as Beads, brushes, pencils, etc., ink, paper stationery and teaching supplies.

In 2018, in the market segments of my country's stationery industry, the paper stationery market has a high market share, accounting for 44%of the total market market in my country, followed by, followed by, followed by, followed by, followed by 44%, followed by, followed by, followed by, followed by 44%. For writing stationery, the proportion is 32%, and teaching supplies and ink account for 12%and 1%, respectively.

offline channels are still the main sales channels of my country's stationery industry
From the perspective of sales model Direct sales and distribution, direct sales models refer to direct sales in the methods of directional marketing, direct stores, e -commerce, etc., which are mainly reflected in my country to sell products to large customers such as government institutions and large enterprises; the distribution model means The retail terminal eventually sold the product to consumers indirectly, and companies do not face consumers directly. Distribution is currently a common sales model in my country's stationery industry.

From the perspective of sales channels, the main sales channels of my country's stationery industry can be divided into online sales and offline sales. In the online sales channel, it mainly includes online shopping and home shopping; offline sales channels mainly include grocery retailers, stationery and office supplies professional retailers, comprehensive retailers, grocery retailers can be divided into modern grocery retailers and traditional traditions Grocery retailers, modern grocery retailers mainly refer to hypermarkets, supermarkets, etc. Comprehensive retailers mainly rely on the channels of department stores to sell.

Compared with other consumer products in recent years, the channel model changes rapidly and the proportion of online channels has increased rapidly. According to statistics, according to statistics, in 2018, my country's stationery industry's rubber and plastic offline retail sales accounted for about 86%, and online sales accounted for about 14%. Judging from the current situation, traditional offline channels are still the main sales channels in my country's stationery industry.

among the offline sales channels in my country's stationery industry, the most important sales channels are grocery retail stores, stationery and office supplies retail stores. Comprehensive retailers of the main sales channels accounted for a relatively small, 3.7%. In this sales channel for grocery retail stores, modern grocery retail stores account for 36.5%of my country's total offline sales, and traditional grocery retail stores account for about 13.9%.

In online sales in my country's stationery industry, online shopping accounted for relatively high, 93%, and home shopping only 7%.

It estimated 2024 market size of my country's stationery industry will exceed US $ 24 billion
forward -looking analysis believes that offline channels in the next few years will still be still will still be The main sales channels of my country's stationery industry. With the continuous optimization of my country's stationery industry products and the gradual upgrading of consumption, the market size of my country's stationery industry will gradually increase. It is expected that by 2024, the market size of my country's stationery industry will exceed $ 24 billion.
The above data comes from the "Analysis Report on the Market Demand and Investment Strategy Planning of the Chinese Stationery Industry in the Foreign -looking Industrial Research Institute"