Which of the online promotion and website editing is more boring? What is the difference between information and editing

Artist partial picture partial art, editor partial article part of the information

In search for good stickers online editors:)

The task of network editing is collection and Organize the information and publish the news of the electronic version. And can analyze the website with a coordinated vision to comprehensively optimize the website. Improve the ranking and traffic of the website, and increase the overall level, popularity and brand effects of the website. At the same time, it is necessary to edit news that is conducive to improving the level of the website, organize activities, interact online, and effectively increase the income of online companies.

The brothers who have many peers ask me every day. I will share some of my experience today with everyone.

The prospects for this profession to compile this profession are unquestionable. There are 700,000 websites across the country, with more than 3 million online editors. From the national policy -oriented (national strategy is informatization) and the economic guidance of the market (the large -scale risk investment into the network industry), the Internet is an absolute rising industry, and online editing is an absolute gold occupation.

How to make a good net editor? How to rely on this career to support their families? How to earn a good salary to develop yourself? How to achieve self -worth in this profession? We should look at this issue from the perspective of overall planning.

News -Edit -Promotion -Planning -Operation is the career development route I think.

In the first batch of online editing textbooks in China, 70 % of the knowledge we learned is news editing; 20 % is community management; 10 % is webpage production technology. From the perspective of actual application, the knowledge of the news can be used in the era of comprehensive portal 5 years ago. Now I have to remind you that in 2006 on the Internet, it was obviously far behind. Two pieces of knowledge, community and interaction, in the era of Web2.0, which is unprecedented in community concepts, those common sense can only be counted as an entry -level ABC; for the web technology, this is worthy of the four major software (three swordsmen. , Flash, Fireworks plus Photoshop), is not a good editor. In actual work, you have to face the problems of the skin that is tipped with the technical department. You will not be able to blindly you.

but only this is not enough. In my opinion, it can be software and understand some application techniques. It is just a weapon and a hard work. In addition to hard work, you also need "deep internal force". This internal skills are the above five steps.

. I think that a real good net editor must be repaired internally and outside.

1. News
About the embarrassment of copying and paste, the helplessness of the network porter, a large number of such posts are full of the Internet, which is frustrating. But do not look down on this most basic "copy and paste". The establishment of a person's knowledge structure is like covering a building, and it is slowly accumulated by one brick and one base to see the full picture of the building. Without this most basic process of barriers, you cannot appreciate the true meaning of making news. If your news is pasted more, you know which are good news, which are junk news, which news can be series, which news can be tracked and pasted, which news is not reported on the idea. Do you consider using a better title? Replace it. If you feel that these news's reveal of a certain incident is still unreasonable, you may wish to boldly integrate a few news. When you feel that an event does have a significant impact, then you should consider making a special topic and combing the ins and outs of the matter. At this point, you have learned the processing, organization and even innovation of news.

In never asked you to copy and paste without thinking every day. Ms. Peng Lan, a master of web editors, wrote an article earlier: paste -processing -organization -interpretation is the four levels of online news. You can only see the first floor, while the master can see the latter layer.

The Internet technology is updated every day. Some good technologies can allow you to find news without effort. For example, RSS, such as Baidu and Google, such as network picking, you just need to make customization, and the news will take the initiative to send it to you.

If you do news and do not have the ability to plan the topic, then your news editor is unqualified.

Peng Lan's blog: /index.asp

Liu Ren's DoneWS:/

I would like to remind you of colleagues here. Turn, choose a certain knowledge category, choose a certain field or a channel to do it, finance, IT, game sports or education, enter your market segment, keep doing it. Only in this way can your knowledge accumulate and see the whole picture of the building. Those who jump around between different professional websites are short -sighted.

For aggregation, you must remember this word -Keyword.

The mystery of all search engines, all topics, all network promotion, all interoperability, all TAGs, all depend on it. The keywords are the mysterious keys to open the Arabian cave. There are not too few information on the Internet, but too much, but the aggregation is just what you need. Choose the same category to let all things be classified.

3. Promotion

This has not taught us in our textbooks. I have to remind you again that online marketing and promotion must be learned.

The web2.0 era of massive information, because we are facing the era of search engines, because we are facing the era of 700,000 websites. For the market that is too required, marketing requires marketing; the establishment of the brand, the promotion of the brand, the bigger of the website, the need for traffic, and more attention. The network is a typical attention economy. Don't tell me you don't understand SEO, don't tell us that you don't know the calculation PV, not to mention that there is no Alexa in your browser, and virus marketing, six -degree theory, traffic replacement, soft text, advertising alliance ...

It similar to marketing/ traffic statistics websites in the e era, so you can know where your website visits comes from, who is logging in to your website, how long they stay, which content they are interested in, you are interested in, you are interested in, you are interested in, you Doing promotion, there are targeted.

4. Planning

has been promoted for a long time. When you are promoted to a certain position, your boss will throw such a task for you:

Is we plan to revise it, you take out a plan;
A blog channel, you take out a plan;

Is we want to change our homepage, how do you see how to change, double the column, can you do it?

This and so on will continue to challenge your confidence bottom line. At this time, you must have confidence and ability to plan.

The knowledge in this regard is no one taught you. Based on you, you can think about whether you have the ability to learn quickly and quickly reflect. What, you can't do it? Look at the story of the richest man who gave the richest man at the age of 19. No one is born with everything. In the Internet age, everyone needs to become special forces, respond quickly, quickly maneuver, and adapt to various complex "terrain". There is no fence on the Internet, no program, everything is variable, everything can be innovated. Whether you will let yourself bubble forums and whether you will write blogs when others watch TV? It is these non -mainstream factor that determines your planning ability.

But first of all, you must understand that planning must be turned around the profit mode. I have seen a lot of people who do the Internet. Every day, I overthrow the old ideas, but I just do n’t rely on making money. You don't make money, your website does not make a profit, what do you want to do? There are game rules on the Internet. If you want to make money, you have to take out the good things that people are willing to buy. This rule is like a big stick that will smash the concepts such as "providing customers with good services, good content, and creating value for users." Enter your head and let you really get it down.

It you also have a classification navigation network, such as the education website collection, which can ensure which websites and people do you know what you are located. Or is it differentiated? Can you integrate the latest web2.0 things, whether your website channel is connected to each other, whether a set of integration systems can be launched, whether the VIP member system can be implemented, and whether you can introduce the virtual currency system ... When you do planning At this time, you will find that the Internet is more and more like a large community. We know about information here, entertain here, learn here, make friends here, heal here, shopping here, consumption and even find love. You might as well imagine whether your website provides a lease store, hospital, library, supermarket or bank, no, no, you need to consider whether you move to the website.

The network is just a virtual version of the real community. If you work here, you live here, you will find that your work and life are in one one. In the distance between reality and virtual, your planning inspiration will continue.

5. Operation

The web editor will have a final goal. What is this ultimate goal? The answer given by the country's vocational guidance policy is CIO -information director or information planner. Now look back at our career planning: news editor -content editor -channel editor -content director -information director, this road is very clear to me, but it is not easy to walk.

It in the news editing stage, you are a soldier; at the channel editing stage, you are general; in the information director stage, you are commander and commander. From scratch, millions of information, dozens of channels, may have to plan for you. You have to study macroeconomic policies. You have to study the risk investment market, the changes of the media industry, the entire education or online game market size and profit expectations ... ERP, CRM, SCM, KM, EC ... Human resources, management issues, financial issues , Coordinate the issue ... even deal with investors, carry out road shows and negotiations. You must be good at these.

In look at Chen Tong and Li Shanyou today, you know, it is not easy to be the director. You may not live a good day in five years.

of course, at that time, you will have a great sense of accomplishment. The sense of honor in human life will push you forward, and you may make a legend like Ma Yun and Chen Yizhou and Zhou Yunfan. But who would care about the bitterness behind you?

Perhaps you don't want to be so tired, so let us start from the beginning, return to our copy and paste, or reach our starting point

The online promotion is mainly responsible for information release.
The website editor is responsible for the writing of articles and soft texts. You are talking about information collection. That is generally controlled by program control, you can automatically collect the contents of other people's websites. Hope to adopt!