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wholesale aromatherapy jewelry canada Because Moutai zodiac wine is too obvious, wine quality is no different from ordinary Moutai wine.
At the beginning of the article, I want to take everyone to "read" and share with you the story of "buy monkey" in the once popular wine circle.
Where did the businessman go? He has this excellent profit model. He rushed to the next mountain village and adapted the story of "buying horses", "buying sheep", "buying chickens", and "buying dogs". The "Monkey Memorial Mamai".
Today, I will show you the story behind this "buy monkey" from the perspective of "seeing guests".
buy a "monkey" and other money. Behind the monkey is the benefits of rare resources. As we all know, in the liquor collection market, wine collection value is affected by the decisiveness of three aspects: brand, quality, and output. General consumers collect wine, whether they are investing or drinking themselves, starting from these three aspects, they can be hidden, drinking, and can obtain added value steadily. It can be said that they are safe.
, but there is some kind of wine. In addition, it can meet people's needs for history, culture, and artistic connotation. This is commemorative wine. The closest to civilians in wine must not exceed the zodiac wine. The traditional Chinese zodiac culture has a long history. The emergence of the zodiac commemorative wine has become a medium with culture. It not only is close to life, but also meets the needs of liquor enthusiasts.
On zodiac wine Yao Chu is in Moutai. The year of the sheep with a factory price of 950 yuan, in less than a few years, the price easily broke 20,000. Why not show the hearts of the villagers and guests?
With the continuous rise of the Moutai Zodiac series, famous wine brands such as Wuliangye, Luzhou Laozang, Langjiu have also launched their own zodiac series wine products.
In 2017, Wuliangye released the year of the chicken year. In 2018, Fenjiu released the year of the year of the dog. Luzhou Laozang, Langjiu, and Jiannanchun all published zodiac wines and were released across the country. Jiang Bai, known for marketing, also published Jiang Bai's "JD Memorial Edition of the Year of Dogs". The winery is like this, not to mention the small and medium -sized winery, and for a while, the zodiac wine has set off a wave of anger.
The zodiac Maotai opened a hole in the market, stimulating consumers' understanding of the high -end liquor collection market, and leading the expectations of major wines, setting off a boom in the wine merchant group. Whether it is a businessman or a villagers, whether it is the audience, they want to use this boom to share a share. But is the zodiac wine really the scenery we have seen?
The monkey is still there, where did the businessman go? Ganzhutai has created the myth of "rising and not decline" in the industry. However, recently, this "buy monkey" fable has become a lie. Monkey is still monkey, but the merchant did not return. From Malaysia to Moutai in the Year of the Dog, the zodiac Maotai, which has a reference price of 60,000 yuan at this peak time, is now returning to the price range of about 40,000 yuan, and this price is still declining.
2014 Moutai, the factory price was 950 yuan, JD.com was priced at 14999 in March 2018, and JD.com was priced at 13288 in August 2018. Little Jiuzong knew the online channel.
The years of the year of the chicken of Dingyu, the factory price is 1599 yuan. At present, the minimum price of JD.com is 4158 yuan. The online channel circulation price is about 3600 yuan. The recent price has fallen. The Moutai wine was beaten into a rising momentum because of the rapid rise, and returned to a new market low since this year.
Is don't leave the businessman, I still have monkeys here! Is the collection value of the zodiac Maotai? Of course, as a limited -quantitative product, in addition to the blessing of Moutai's strong brand and the profound recognition of Chinese people in the zodiac culture, the collection value of this wine is self -evident.
But once we find out that its essence, we will find that the quality of the zodiac Moutai wine is the same as that of ordinary flying Moutai! In other words, from the perspective of drinking, the zodiac Maotai and the ordinary Moutai are not only different prices, but also the same is the same! The taste is the same! Attributes.
In in turn, settle accounts for you. Buying an old Moutai with the money of buying the zodiac Maotai has completely different effects. The price of Moutai in the Year of the Dog in 2018 can buy Moutai 10 years ago. The price of Moutai in 2015 can be bought for nearly 30 years. The same price, the body of the wine is different, the taste is completely different!
This is so problematic. The quality of wine is not a special zodiac Maotai. Why is it so popular in the market?
Ne the first story of "buy monkey". The limited number of monkeys in Shanlinli are easy to get from businessmen and villagers many times, and have risen many times. However, where is the consumer? Who will the businessmen sell so many monkeys in the end? ——On no one bought monkeys, but the monkey finally returned to them from the villagers.
The story of monkey (zodiac Maotai) is the story of businessmen (dealers) and villagers (speculation). This few consumers participated in the hype game, turning Moutai wine into virtual stocks: First of all, the target of limited products, hype concept 3354 Capital secretly -hype concept 3354 increases prices, hype intervention continues to increase prices, retail intervention and retail investors intervene and intervene Is there any different operating model in the stock market?
S hype game not only involves Moutai's deity, but also the Moutai series. Friends who know the wine market must not know the ups and downs of "Guizhou Daqu Wine" this year. In March of this year, the "Guizhou Dazhuang Chicken Year Wine", which has been silent, suddenly jumped into the public vision. In just one month, it rose from the price of 1100 yuan/altar to 2,400 yuan, which was close to 4,000 yuan in the highest period. After growing up, it continued to fall sharply. Now this kind of wine is around 1,500 yuan, and there are still a large number of listing on the market, which cannot be the same as before.
It, almost the roasted "prince chicken" (Moutai Prince Jiuji Year anniversary wine), ten beauty (Moutai Prince wine dog year commemorative wine 5L), for example, from the full beauty as the , 20,000 crazy situation, now the price has fallen to 5000.
of course, because there is no market foundation, the price has fallen sharply, and the merchant's self -performed hype game, eventually the villagers are fooled and closed into jail, the product drops from the altar. But it is interesting that another product may be born, and the farce of "buying monkey" may be staged again.
The product becomes virtual investment products, testing is human and human heart. If your enthusiasm is added to Libo, and eventually you can't retreat from the whole body, you must depend on the character and luck.
The last sentence summarized in one sentence. "In the end, I did not reach consumers, and there was no investment in normal consumption. It was just hype. In the end, who got the last score in this relay game."
Please do not let this "one head" hit the head that likes to drink. Do not do that, it really hurts our hearts.